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~type_genre:"Book section"
~subject:"Kundenwert"
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Kundenwert
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Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Die Rolle des Staates in der Ökonomie : finanzwissenschaftliche Perspektiven ; Festschrift für Otto Roloff zum 65. Geburtstag
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E-business managerial aspects, solutions and case studies
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Luxury marketing : a challenge for theory and practice
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ECONIS (ZBW)
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Personal selling for luxury brands : the effect of cognitive and affective influence strategies on customer value perceptions
Wieseke, Jan
;
Mauer, Michael
;
Alavi, Sascha
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 359-376)
.
2013
Persistent link: https://www.econbiz.de/10009667667
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2
Marktbearbeitungsstrategien für das Aftersales-Geschäft
Wagner, Erwin
- In:
Aftersales in der Automobilwirtschaft : Konzepte für …
,
(pp. 143-166)
.
2012
Persistent link: https://www.econbiz.de/10011625958
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3
Information and technology management (ITM) : competitive advantage through customer relationship ; the case of an automobile dealership
Biehl, Marjorie Luísa
;
Link, Brandon
;
Vanti, Adolfo Alberto
- In:
E-business managerial aspects, solutions and case studies
,
(pp. 222-234)
.
2011
Persistent link: https://www.econbiz.de/10009158245
Saved in:
4
Customer-Lifetime-Value als Instrument des Kundencontrolling im Automobilhandel
Ermschel, Ulrich
- In:
Die Rolle des Staates in der Ökonomie : …
,
(pp. 159-184)
.
2002
Persistent link: https://www.econbiz.de/10001742523
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