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Search: subject_exact:"B-to-B-Marke"
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B-to-B-Marketing
8
Business-to-business marketing
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Lieferantenmanagement
5
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Marketing management
2
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Naresh K. Malhotra
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Relational and functional integration
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International marketing ; Vol. 1
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Marketing-mix strategies - distribution strategy and pricing strategy
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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1
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
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2
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
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2010
Persistent link: https://www.econbiz.de/10003922784
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3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
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4
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
5
Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
Saved in:
6
Are business-to-business relationships inherently unstable?
Blois, Keith J.
-
2008
Persistent link: https://www.econbiz.de/10003727189
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7
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
8
Triad lessons : generalizing results on high performance firms in five business-to-business markets
Deshpandé, Rohit
;
Farley, John U.
;
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003655491
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