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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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B-to-B-Marketing
9
Business-to-business marketing
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Lieferantenmanagement
4
Marketing management
4
Marketingmanagement
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Supplier relationship management
4
business-to-business marketing
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Kim, Tongil TI
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Kumar, V.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
35
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
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1
When franchisee service affects demand : an application to the car radiator market and resale price maintenance
Kim, Tongil TI
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10012493747
Saved in:
2
Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
Saved in:
3
Competition in corruptible markets
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
Saved in:
4
Dynamic targeted pricing in B2B relationships
Zhang, Jonathan Z.
;
Netzer, Oded
;
Ansari, Asim
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 317-337
Persistent link: https://www.econbiz.de/10010370742
Saved in:
5
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
Saved in:
6
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
7
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
Saved in:
8
Implications of channel structure for leasing or selling durable goods
Bhaskaran, Sreekumar R.
;
Gilbert, Stephen M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 918-934
Persistent link: https://www.econbiz.de/10003900007
Saved in:
9
Can inaccurate perceptions in business-to-business (B2B) relationships be beneficial?
Vosgerau, Joachim
;
Anderson, Erin
;
Ross, William T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 205-224
Persistent link: https://www.econbiz.de/10003708883
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