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person:"Wells, Victoria K."
~person:"Giesen, J. Martin"
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Wells, Victoria K.
Giesen, J. Martin
Chang, Shing Wan
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Consumer behavior analysis : (a) rational approach to consumer choice
2
Journal of organizational behavior management
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
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ECONIS (ZBW)
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Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 128-150)
.
2013
Persistent link: https://www.econbiz.de/10009740377
Saved in:
2
Substitutability and independence : matching analysis of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Consumer behavior analysis : (a) rational approach to …
,
(pp. 97-112)
.
2013
Persistent link: https://www.econbiz.de/10009740401
Saved in:
3
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
4
Substitutability and independence : matching analyses of brands and products
Foxall, Gordon R.
;
Wells, Victoria K.
;
Chang, Shing Wan
; …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10003991307
Saved in:
5
Market segmentation from a behavioral perspective
Wells, Victoria K.
;
Chang, Shing Wan
;
Oliveira-Castro, …
- In:
Journal of organizational behavior management
30
(
2010
)
2
,
pp. 176-198
Persistent link: https://www.econbiz.de/10003991311
Saved in:
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