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~subject:"Internet"
~subject:"Markenführung"
~isPartOf:"Australasian marketing journal"
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Internet
Markenführung
Internet marketing
16
Online-Marketing
16
Consumer behaviour
10
Konsumentenverhalten
10
Social Web
7
Social web
7
Advertising
5
Advertising effects
5
Werbewirkung
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Werbung
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Viral marketing
4
Virales Marketing
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Brand management
3
Online retailing
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Online-Handel
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Advertising effectiveness
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Marketingmanagement
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AFREECATV
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Advertising avoidance
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Advertising disclosure
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Arbeitsuche
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Australia
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Australien
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Chen, Hsiu-li
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Faulkner, Margaret
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Hartnett, Nicole
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Kennedy, Rachel
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Koshksaray, Amir Abedini
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Lockie, Maree
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Mathews, Shane
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Minami, Chieko
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Australasian marketing journal
Journal of business research : JBR
97
International journal of internet marketing and advertising : IJIMA
62
The journal of product & brand management
47
Journal of retailing and consumer services
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
The journal of brand management : an international journal
34
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
27
Journal of internet commerce
25
International journal of advertising : the review of marketing communications
23
Marketing intelligence & planning
20
International journal of electronic marketing and retailing : IJEMR
19
Business horizons
18
Journal of promotion management : JPM
18
SpringerLink / Bücher
18
Information systems research : ISR
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of management information systems : JMIS
15
Tourism management : research, policies, practice
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
13
Journal of marketing
13
Journal of marketing management : MM
13
Journal of strategic marketing
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Asia Pacific journal of marketing and logistics
11
Electronic commerce research
11
European journal of marketing : EJM
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of hospitality management
10
Journal of fashion marketing and management
10
Psychology & marketing
10
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ECONIS (ZBW)
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1
What can the brand manager expect from Facebook?
Sitta, Desislava
;
Faulkner, Margaret
;
Stern, Philip
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011880448
Saved in:
2
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
3
The effects of online and offline information sources on multiple store patronage
Tagashira, Takumi
;
Minami, Chieko
- In:
Australasian marketing journal
24
(
2016
)
2
,
pp. 116-124
Persistent link: https://www.econbiz.de/10011527534
Saved in:
4
The effects of humour in online recruitment advertising
Oikarinen, Eeva-Liisa
;
Söderlund, Magnus
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011596765
Saved in:
5
The relationship between e-lifestyle and internet advertising avoidance
Koshksaray, Amir Abedini
;
Franklin, Drew
;
Hanzaee, …
- In:
Australasian marketing journal
23
(
2015
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10011284759
Saved in:
6
How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews
Lockie, Maree
;
Waiguny, Martin K. J.
;
Grabner-Kräuter, …
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 168-178
Persistent link: https://www.econbiz.de/10011383295
Saved in:
7
The effects of portal website attitude and e-services on branding of e-stores
Chen, Hsiu-li
;
Mathews, Shane
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 155-160
Persistent link: https://www.econbiz.de/10010125796
Saved in:
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