//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Internet"
~subject:"Mediensektor"
~isPartOf:"Information economics and policy : IEP"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Banner advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internet
Mediensektor
Internet marketing
13
Online-Marketing
13
Advertising
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbung
4
Advertising effects
3
Competition policy
3
Werbewirkung
3
Wettbewerbspolitik
3
Consumer surplus
2
Digital platform
2
Digitale Plattform
2
E-commerce
2
Electronic Commerce
2
Konsumentenrente
2
Market structure
2
Marktstruktur
2
Media
2
Media economics
2
Media industries
2
Medienökonomik
2
Platform
2
Preisdifferenzierung
2
Price discrimination
2
Regulation
2
Regulierung
2
Search engine
2
Social Web
2
Social web
2
Suchmaschine
2
Theorie
2
Theory
2
Two-sided markets
2
Welt
2
World
2
Arzneimittel
1
Broadcasting
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
7
Author
All
Choi, Jay Pil
2
Klein, Tobias J.
2
Baye, Michael R.
1
Chesnes, Matthew
1
De los Santos, Babur
1
Edelman, Benjamin
1
Gilchrist, Duncan Sheppard
1
Hong, Sounman
1
Jha, Chandan Kumar
1
Jin, Ginger Zhe
1
Sarangi, Sudipta
1
Wildenbeest, Matthijs R.
1
more ...
less ...
Published in...
All
Information economics and policy : IEP
International journal of internet marketing and advertising : IJIMA
15
Journal of business research : JBR
15
Information systems research : ISR
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of management information systems : JMIS
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Journal of internet commerce
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Electronic commerce research
7
European research studies
7
International journal of advertising : the quarterly review of marketing communications
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
International journal of business information systems : IJBIS
6
International journal of industrial organization
6
International journal of technology marketing : IJTMkt
6
Journal of strategic marketing
6
Marketing letters : a journal of research in marketing
6
The journal of product & brand management
6
Discussion papers / CEPR
5
Electronic markets : the international journal on networked business
5
Journal of marketing research : JMR
5
Journal of media business studies
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
Australasian marketing journal
4
CESifo working papers
4
Health marketing quarterly
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
4
Journal of communication management : an international journal
4
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
- In:
Information economics and policy : IEP
46
(
2019
),
pp. 1-22
Persistent link: https://www.econbiz.de/10012301759
Saved in:
2
Does social media reduce corruption?
Jha, Chandan Kumar
;
Sarangi, Sudipta
- In:
Information economics and policy : IEP
39
(
2017
),
pp. 60-71
Persistent link: https://www.econbiz.de/10011821127
Saved in:
3
What's in a name? : measuring prominence and its impact on organic traffic from search engines
Baye, Michael R.
;
De los Santos, Babur
;
Wildenbeest, …
- In:
Information economics and policy : IEP
34
(
2016
),
pp. 44-57
Persistent link: https://www.econbiz.de/10011614233
Saved in:
4
Special issue: Big media: economics and regulation of digital markets
Choi, Jay Pil
(
ed.
);
Klein, Tobias J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011574965
Saved in:
5
Editorial: Big media: economics and regulation of digital markets
Choi, Jay Pil
;
Klein, Tobias J.
- In:
Information economics and policy : IEP
32
(
2015
),
pp. 1
Persistent link: https://www.econbiz.de/10011574986
Saved in:
6
Online news on Twitter : newspapers' social media adoption and their online readership
Hong, Sounman
- In:
Information economics and policy : IEP
24
(
2012
)
1
,
pp. 69-74
Persistent link: https://www.econbiz.de/10010218877
Saved in:
7
Advertising disclosures : measuring labeling alternatives in internet search engines
Edelman, Benjamin
;
Gilchrist, Duncan Sheppard
- In:
Information economics and policy : IEP
24
(
2012
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10010218878
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->