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subject:"Virales Marketing"
~person:"Loureiro, Sandra Maria Correia"
~person:"Law, Rob"
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Virales Marketing
Internet marketing
22
Online-Marketing
22
Social Web
18
Social web
18
Viral marketing
11
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
9
Markenführung
9
Beziehungsmarketing
7
Relationship marketing
7
Online retailing
6
Online-Handel
6
Brand image
5
Markenimage
5
Instagram
4
social media
4
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Hotel industry
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Hotellerie
3
Information behaviour
3
Informationsverhalten
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Internet
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Kundenzufriedenheit
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Tourism
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Tourismus
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Customer engagement
2
Emotion
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Facebook
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Fashion
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Innovationsakzeptanz
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Marketing management
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Marketingmanagement
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11
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Loureiro, Sandra Maria Correia
Law, Rob
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Fan, Weiguo
7
Xie, Karen L.
7
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Liu, Yong
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Tan, Yong
6
Adena, Maja
5
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Gu, Bin
5
Hager, Anselm
5
Mariani, Marcello M.
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Verma, Sanjeev
5
Wu, Luorong
5
Xiang, Zheng
5
Zhou, Wenqi
5
Balaji, M. S.
4
Bilgihan, Anil
4
Chakraborty, Uttam
4
Du, Qianzhou
4
Flavián Blanco, Carlos
4
Fossen, Beth L.
4
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Journal of promotion management : innovations in planning and applied research
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of electronic commerce research : JECR
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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1
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
2
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
3
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
6
Moderating effects of product heterogeneity between online word-of-mouth and hotel sales
Lu, Qi
;
Ye, Qiang
;
Law, Rob
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10010348272
Saved in:
7
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
8
"Do we believe in TripAdvisor?" : examining credibility perceptions and online travelers' attitude toward using user-generated content
Ayeh, Julian K.
;
Au, Norman
;
Law, Rob
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10009767236
Saved in:
9
Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors
Ayeh, Julian K.
;
Au, Norman
;
Law, Rob
- In:
Information and communication technologies in tourism …
,
(pp. 254-267)
.
2013
Persistent link: https://www.econbiz.de/10009755620
Saved in:
10
A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining
Rong, Jia
;
Vu, Huy Quan
;
Law, Rob
;
Li, Gang
- In:
Tourism management : research, policies, practice
33
(
2012
)
4
,
pp. 731-740
Persistent link: https://www.econbiz.de/10009510098
Saved in:
11
The impact of online user reviews on hotel room sales
Ye, Qiang
;
Law, Rob
;
Gu, Bin
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 180-182
Persistent link: https://www.econbiz.de/10003799073
Saved in:
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