Towards an understanding of online travellers' acceptance of consumer-generated media for travel planning : integrating technology acceptance and source credibility factors
| Year of publication: |
2013
|
|---|---|
| Authors: | Ayeh, Julian K. ; Au, Norman ; Law, Rob |
| Published in: |
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013. - Berlin : Springer, ISBN 3-642-36308-3. - 2013, p. 254-267
|
| Subject: | Innovationsakzeptanz | Innovation adoption | Social Web | Social web | Electronic Commerce | E-commerce | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour |
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