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subject:"Viral marketing"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"SME"
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Viral marketing
SME
Internet marketing
36
Online-Marketing
36
Consumer behaviour
21
Konsumentenverhalten
21
E-commerce
16
Electronic Commerce
16
Online retailing
16
Online-Handel
16
Social Web
15
Social web
15
Website
11
Virales Marketing
9
Internet
8
Social Media
8
Beziehungsmarketing
7
Relationship marketing
7
Brand management
6
Markenführung
6
Brand image
5
Customer satisfaction
5
E-Commerce
5
Kundenzufriedenheit
5
Markenimage
5
Dienstleistungsqualität
4
Marketing management
4
Marketingmanagement
4
Online Reviews
4
Service quality
4
Advertising
3
Advertising effects
3
China
3
Innovation adoption
3
Innovationsakzeptanz
3
KMU
3
Mobile communications
3
Mobilkommunikation
3
Personalisierung
3
Personalization
3
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12
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12
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2
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2
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English
12
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Lok, Peter
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Asano, Glenn
1
Baoling, Li
1
Chang, Ting-pong Vincent
1
Changchit, Chuleeporn
1
Cheng, Ting Pong Vincent
1
Dai, Xin
1
Dutta, Abhisek
1
Fogel, Joshua
1
Goh, Tiong-Thye
1
Jin, Dawei
1
Klaus, Tim
1
Li, Dandan
1
Li, Xiaolin
1
Nakayama, Makoto
1
Pei, Yilei
1
Rhodes, Jo
1
Rhodes, Joan
1
Su, Yong
1
Tata, Sai Vijay
1
Tata, Vijay Sai
1
Tomasi, Stella
1
Wahba, Viviane
1
Xue, Wanxin
1
Yang, Bing
1
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of business research : JBR
73
International journal of internet marketing and advertising : IJIMA
48
International journal of hospitality management
45
Journal of retailing and consumer services
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Tourism management : research, policies, practice
29
Information systems research : ISR
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Journal of internet commerce
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
International journal of electronic marketing and retailing : IJEMR
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Journal of hospitality marketing & management
18
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Cogent business & management
14
International journal of technology marketing : IJTMkt
14
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of business information systems : IJBIS
12
Business horizons
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
SpringerLink / Bücher
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of consumer studies
10
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ECONIS (ZBW)
12
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1
Physician rating websites and use or non-use of a physician after reading these reviews
Fogel, Joshua
;
Wahba, Viviane
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 55-73
Persistent link: https://www.econbiz.de/10012519981
Saved in:
2
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
3
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
4
The influence of online reviews and brand trust and customer equity : consumer equity
Asano, Glenn
;
Cheng, Ting Pong Vincent
;
Rhodes, Joan
; …
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
4
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012133071
Saved in:
5
Shoppers' intention to provide online reviews : the moderating role of consumer involvement
Tata, Sai Vijay
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
3
,
pp. 35-53
Persistent link: https://www.econbiz.de/10012104277
Saved in:
6
A study of purchase influence and behavioral intention on the adoption of electronic word of mouth (eWOM) systems
Goh, Tiong-Thye
;
Yang, Bing
;
Dai, Xin
;
Jin, Dawei
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
3
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011735119
Saved in:
7
Exploratory study on the stability of consumer rationality in judging online reviews
Nakayama, Makoto
- In:
Journal of electronic commerce in organizations : the …
15
(
2017
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10011654779
Saved in:
8
Models of customer experience for B2C e-commerce enterprises
Pei, Yilei
;
Xue, Wanxin
;
Li, Dandan
;
Su, Yong
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
Saved in:
9
Influences of search engine optimization on performance of smes : a qualitative perceptive
Tomasi, Stella
;
Li, Xiaolin
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 27-49
Persistent link: https://www.econbiz.de/10011312101
Saved in:
10
An exploratory study on small business website creation and usage
Changchit, Chuleeporn
;
Klaus, Tim
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011312104
Saved in:
11
Research on current situation and strategy of e-marketing applications in Chinese SMEs
Baoling, Li
- In:
Journal of electronic commerce in organizations : the …
12
(
2014
)
4
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010506939
Saved in:
12
The mediating effect of brand trust between online customer reviews and willingness to buy
Chang, Ting-pong Vincent
;
Rhodes, Jo
;
Lok, Peter
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009792129
Saved in:
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