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subject:"Viral marketing"
~type:"article"
~person:"Verma, Sanjeev"
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Viral marketing
Internet marketing
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5
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3
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Verma, Sanjeev
Law, Chun Hung Roberts
11
Bigné Alcañiz, J. Enrique
8
Xie, Karen L.
7
Fan, Weiguo
6
Filieri, Raffaele
6
Kim, Jong Min
6
Li, Hengyun
6
Loureiro, Sandra Maria Correia
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
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Roy, Gobinda
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Schweidel, David A.
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5
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Dens, Nathalie
5
Dwivedi, Yogesh Kumar
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Law, Rob
5
Mariani, Marcello M.
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Tan, Yong
5
Wu, Luorong
5
Xiang, Zheng
5
Balaji, M. S.
4
Bilgihan, Anil
4
Chakraborty, Uttam
4
Du, Qianzhou
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Duan, Wenjing
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Flavián Blanco, Carlos
4
Fossen, Beth L.
4
Gopinath, Shyam
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Kwok, Linchi
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Liang, Sai
4
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4
Malthouse, Edward C.
4
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International journal of business excellence
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing communications
1
South Asian journal of management : SAJM
1
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1
An integrated measure of eWOM usefulness in the leisure travel : conceptualisation, scale development, and validation
Verma, Sanjeev
;
Yadav, Neha
;
Chikhalkar, Rekha
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 211-237
Persistent link: https://www.econbiz.de/10014232526
Saved in:
2
The impact of social commerce constructs on online engagement with the mediating effect of trust : the use and gratification perspective
Saha, Mahasweta
;
Verma, Sanjeev
- In:
South Asian journal of management : SAJM
29
(
2022
)
2
,
pp. 138-163
Persistent link: https://www.econbiz.de/10013387109
Saved in:
3
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
4
Online customer engagement through blogs in India
Verma, Sanjeev
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
Saved in:
5
Effectiveness of social network sites for influencing consumer purchase decisions
Verma, Sanjeev
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 624-634
Persistent link: https://www.econbiz.de/10010231592
Saved in:
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