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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
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Bayes-Statistik
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Bayesian inference
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Lu, Shijie
2
Moe, Wendy W.
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Yang, Sha
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Abhishek, Vibhanshu
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Akella, Ram
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Barajas, Joel
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Braun, Michael
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Fader, Peter
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Flores, Aaron
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Holtan, Marius
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Hosanagar, Kartik
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Lu, Xianghua
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Information systems research : ISR
5
Journal of marketing research : JMR
5
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Decision support systems : DSS ; the international journal
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Discussion paper / Tinbergen Institute
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Electronic commerce research
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Electronic commerce research and applications
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Electronic markets : EM ; the international journal of electronic commerce and business media
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Electronic markets : the international journal on networked business
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INFORMS journal on computing : JOC
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International journal of electronic business
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Journal of marketing
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Management information systems : mis quarterly
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Marketing und Innovation in disruptiven Zeiten
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NET Institute Working Paper
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Nankai business review international
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Quantitative marketing and economics : QME
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Tinbergen Institute Discussion Paper 2019-056/III
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ECONIS (ZBW)
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1
Investigating the spillover effect of keyword market entry in sponsored search advertising
Lu, Shijie
;
Yang, Sha
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 976-998
Persistent link: https://www.econbiz.de/10011791436
Saved in:
2
Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel
;
Akella, Ram
;
Holtan, Marius
;
Flores, Aaron
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
Saved in:
3
Aggregation bias in sponsored search data : the curse and the cure
Abhishek, Vibhanshu
;
Hosanagar, Kartik
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10010497617
Saved in:
4
Modeling competition and its impact on paid-search advertising
Yang, Sha
;
Lu, Shijie
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 134-153
Persistent link: https://www.econbiz.de/10010337961
Saved in:
5
Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
Saved in:
6
Online display advertising : modeling the effects of multiple creatives and individual impression histories
Braun, Michael
;
Moe, Wendy W.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 753-767
Persistent link: https://www.econbiz.de/10010199751
Saved in:
7
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
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