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isPartOf:"German journal of agricultural economics : GJAE"
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German journal of agricultural economics : GJAE
Journal of marketing communications
Journal of business research : JBR
23
Psychology & marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Journal of consumer behaviour : an international research review
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International journal of consumer studies
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Journal of food products marketing
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Journal of the Academy of Marketing Science
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NBER working paper series
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International journal of hospitality management
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of institutional and theoretical economics : JITE
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ERIM report series research in management
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Journal of marketing management : MM
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Asia Pacific journal of marketing and logistics
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
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European journal of marketing : EJM
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Information systems for economics in transition : papers presented at the International Conference ISET-IC, March 4 - 7, 1996, Ghaziabad, India
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International journal of electronic commerce : IJEC
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
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1
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
3
Beeinflussung der Wirkung von Ernährungsinformation durch Framing : Analyse am Beispiel von Folsäure
Lensch, Kathrin
;
Hartmann, Monika
;
Simons, Johannes
- In:
German journal of agricultural economics : GJAE
60
(
2011
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10009376156
Saved in:
4
Die Bedeutung von Gütezeichen und Herkunftsangaben beim Rindfleischkauf : Ergebnisse einer repräsentativen Verbraucherstudie in Bayern
Profeta, Adriano
;
Balling, Richard
;
Will, Sabine
- In:
German journal of agricultural economics : GJAE
60
(
2011
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10009376173
Saved in:
5
Weiß der Verbraucher wirklich, welche Qualität er kauft? : Eine Studie zur Qualitätserwartung an Prüfzeichen
Will, Sabine
;
Krischik-Bautz, Stephanie
- In:
German journal of agricultural economics : GJAE
60
(
2011
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10009376179
Saved in:
6
Quantifizierung des Einflusses der äußeren Produktgestaltung auf die Geschmacksbewertung und auf die Kaufbereitschaft bei Wein mittels eines Charakteristikamodells
Szolnoki, Gergely
;
Hoffmann, Dieter
;
Herrmann, Roland
- In:
German journal of agricultural economics : GJAE
60
(
2011
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009376184
Saved in:
7
Welche zusätzlichen ethischen Eigenschaften ökologischer Lebensmittel interessieren Verbraucher?
Zander, Katrin
;
Hamm, Ulrich
- In:
German journal of agricultural economics : GJAE
59
(
2010
)
4
,
pp. 246-257
Persistent link: https://www.econbiz.de/10009375304
Saved in:
8
Super Bowl ad likeability : enduring and emerging predictors
Yelkur, Rama
;
Tomkovick, Chuck
;
Hofer, Ashley
; …
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 58-80
Persistent link: https://www.econbiz.de/10009700188
Saved in:
9
Branded product information search on the Web: the role of brand trust and credibility of online information sources
Lee, Chunsik
;
Kim, Junga
;
Chan-Olmsted, Silvia M.
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 355-374
Persistent link: https://www.econbiz.de/10009423359
Saved in:
10
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
Saved in:
11
The role of disclosure in organized word-of-mouth marketing programs
Carl, Walter J.
- In:
Journal of marketing communications
14
(
2008
)
3
,
pp. 225-241
Persistent link: https://www.econbiz.de/10003767530
Saved in:
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