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~isPartOf:"Journal of marketing theory and practice"
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Consumer attitudes
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Journal of marketing theory and practice
Journal of retailing and consumer services
37
International journal of hospitality management
26
Journal of business ethics : JOBE
21
Journal of business research : JBR
20
Cogent business & management
19
Journal of Islamic marketing
17
International journal of consumer studies
16
Psychology & marketing
16
International entrepreneurship and management journal
15
Asia Pacific journal of marketing and logistics
14
Technological forecasting & social change : an international journal
13
Tourism management : research, policies, practice
13
International journal of business information systems : IJBIS
12
Journal of travel and tourism marketing
12
Entrepreneurship, theory and practice : ET & P
11
NBER working paper series
11
Journal of air transport management
10
Journal of consumer behaviour : an international research review
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
9
International journal of business innovation and research : IJBIR
9
International journal of entrepreneurship and small business
9
Journal of enterprising culture
9
The international journal of bank marketing : IJBM
9
Tourism management perspectives : TMP
9
Journal of international consumer marketing
8
The service industries journal
8
Tourism review
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Working paper / National Bureau of Economic Research, Inc.
8
Administrative Sciences : open access journal
7
International Journal of Energy Economics and Policy : IJEEP
7
International journal of business and globalisation : IJBG
7
International journal of electronic business : IJEB
7
International journal of emerging markets
7
International journal of entrepreneurial behaviour & research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of fashion marketing and management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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1
The impact of perceived corporate affinity for technology on service outcomes : a signaling theory perspective
Fleming, David E.
;
Artis, Andrew B.
;
Harris, Eric G.
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 230-245
Persistent link: https://www.econbiz.de/10011912862
Saved in:
2
Cross-cultural consumer complaining behavior in service industries : a three-nation study across the African diaspora
Henthorne, Tony L.
;
Williams, Alvin J.
;
George, Babu P.
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 431-446
Persistent link: https://www.econbiz.de/10011951501
Saved in:
3
Tipping the purchase with external cues : influencing the behaviors of ambivalent consumers with contextual primes
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Journal of marketing theory and practice
24
(
2016
)
4
,
pp. 442-461
Persistent link: https://www.econbiz.de/10011600570
Saved in:
4
The moderating role of celebrity worship on attitudes toward celebrity brand extensions
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009777316
Saved in:
5
The moderating effect of perceived product innovativeness and product knowledge on new product adoption : an integrated model
Fu, Frank Q.
;
Elliott, Michael T.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 257-272
Persistent link: https://www.econbiz.de/10009787447
Saved in:
6
Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H.
;
Das, Neel
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 103-112
Persistent link: https://www.econbiz.de/10009729463
Saved in:
7
Have you made plans for that big day? : predicting intentions to engage in funeral planning
Kemp, Elyria
;
Kopp, Steven W.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003947380
Saved in:
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