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isPartOf:"Journal of marketing management : MM"
~subject:"Advertising effects"
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Advertising effects
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Journal of marketing management : MM
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
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European journal of marketing : EJM
3
International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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The international journal of bank marketing : IJBM
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Argumenta oeconomica
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Bridging the gap between advertising academia and practice
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Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
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Business management review : journal of the University of Dar es Salaam Business School
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1
Development of a scale measuring childlike anthropomorphism in products
Hellén, Katarina
;
Sääksjärvi, Maria
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 141-157
Persistent link: https://www.econbiz.de/10009733427
Saved in:
2
Anthropomorphism, marketing relationships, and consumption worth in the Toy Story trilogy
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 26-47
Persistent link: https://www.econbiz.de/10009733487
Saved in:
3
Animals, archetypes, and advertising (A³) : the theory and the practice of customer brand symbolism
Lloyd, Stephen
;
Woodside, Arch G.
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 5-25
Persistent link: https://www.econbiz.de/10009733492
Saved in:
4
Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009733496
Saved in:
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