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subject:"Marketing management"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Beziehungsmarketing
52
Relationship marketing
52
Consumer behaviour
27
Konsumentenverhalten
27
Customer satisfaction
13
Kundenzufriedenheit
13
Brand management
8
Markenführung
8
Beschwerdemanagement
7
Brand image
7
Complaint management
7
Dienstleistungsqualität
7
Markenimage
7
Marketingmanagement
7
Service quality
7
Brand loyalty
6
Kundenbindungsprogramm
6
Loyalty program
6
Brand
5
Markenartikel
5
Service recovery
5
Confidence
4
Einzelhandel
4
Loyalty programs
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Markentreue
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Meta-Analyse
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Meta-analysis
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Retail trade
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Social Web
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Social web
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Vertrauen
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Customer loyalty
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Customer service
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Customer value
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Handelsmarke
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Internet marketing
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Arora, Neeraj
1
Bharadwaj, Neeraj
1
Chen, Qimei
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Coenen, Christian
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Currim, Imran S.
1
Deshpandé, Rohit
1
Dreze, Xavier
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Eisend, Martin
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Ghose, Anindya
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Gleim, Mark R.
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Hess, James D.
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Iyengar, Radha
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Mende, Martin
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Mintz, Ofer
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Nariswari, Angeline G. A.
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Marketing letters : a journal of research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
20
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Gabler Edition Wissenschaft
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Cogent business & management
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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1
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
2
Blockchain : a game changer for marketers?
Gleim, Mark R.
;
Stevens, Jennifer L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
Saved in:
3
Siding with the underdog : is your customer voting effort a sweet deal for your competitors?
Nariswari, Angeline G. A.
;
Chen, Qimei
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 701-713
Persistent link: https://www.econbiz.de/10011614548
Saved in:
4
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
Saved in:
5
Brand personality: a meta-analytic review of antecedents and consequences
Eisend, Martin
;
Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009786900
Saved in:
6
Putting one-to-one marketing to work : personalization, customization, and choice
Arora, Neeraj
;
Dreze, Xavier
;
Ghose, Anindya
;
Hess, James D.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 305-321
Persistent link: https://www.econbiz.de/10003774342
Saved in:
7
The impact of offshored and outsourced call service centers on customer appraisals
Bharadwaj, Neeraj
;
Roggeveen, Anne L.
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10003666094
Saved in:
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