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subject:"Marketing management"
~subject:"Electronic Commerce"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Marketing management
Electronic Commerce
Beziehungsmarketing
56
Relationship marketing
56
Consumer behaviour
36
Konsumentenverhalten
36
Internet marketing
27
Online-Marketing
27
Social Web
26
Social web
26
Brand management
16
Markenführung
16
E-commerce
12
Online retailing
12
Online-Handel
12
Social media marketing
12
Brand image
10
Customer satisfaction
10
Kundenzufriedenheit
10
Markenimage
10
Marketingmanagement
9
Brand
7
Customer integration
7
Kundenintegration
7
Customer engagement
6
Customer experience
6
Dienstleistungsqualität
6
Service quality
6
Markenartikel
5
Confidence
4
Facebook
4
Internet
4
Lieferantenmanagement
4
Online consumer behaviour
4
Sales force management
4
Salespeople
4
Selling
4
Social relations
4
Soziale Beziehungen
4
Supplier relationship management
4
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20
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Peltier, James
2
Rodriguez, Michael
2
Straker, Karla
2
Wrigley, Cara
2
Ahmed, Asad
1
Barger, Victor A.
1
Cummins, Shannon
1
Dixon, Andrea L.
1
Dixon, Andreas
1
Elsharnouby, Tamer H.
1
Galpayegani, S. Alireza Hashemi
1
Garrett, Alex
1
Garrido-Morgado, Álvaro
1
Ghavamipoor, Hoda
1
González-Benito, Óscar
1
Gupta, Manali
1
Haavisto, Piia
1
Holliman, Geraint
1
Kannan, P. K.
1
Khan, Mohammed Naved
1
Kostyk, Alena
1
Kulkarni, Gauri
1
Kumar, Amresh
1
Lee, Hyun-hwa
1
Lee, Jennifer JooYeon
1
Leonhardt, James M.
1
Ma, Zecong
1
Mahrous, Abeer A.
1
Moon, Heekang
1
Niculescu, Mihai
1
Niedermeier, Keith E.
1
Paltier, James W.
1
Pathak, Xema
1
Pathak-Shelat, Manisha
1
Payne, Elizabeth Manser
1
Rahman, Obaidur
1
Rosemann, Michael
1
Rowley, Jennifer
1
Sandberg, Birgitta
1
Shahpasand, Maryam
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
69
Journal of retailing and consumer services
69
Industrial marketing management : the international journal for industrial and high-tech firms
65
International journal of electronic customer relationship management : IJECRM
45
The journal of business & industrial marketing
40
Journal of strategic marketing
35
SpringerLink / Bücher
32
International journal of business information systems : IJBIS
23
Journal of the Academy of Marketing Science
23
International journal of internet marketing and advertising : IJIMA
22
Journal of retailing
20
Asia Pacific journal of marketing and logistics
19
Business horizons
18
European journal of marketing : EJM
18
International journal of e-business research : an official publication of the Information Resources Management Association
18
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
Journal of marketing
18
The service industries journal
18
Cogent business & management
17
International journal of electronic marketing and retailing : IJEMR
16
Gabler Edition Wissenschaft
15
International journal of retail & distribution management
15
Journal of internet commerce
15
Electronic commerce research
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Europäische Hochschulschriften / 5
12
Journal of business-to-business marketing
12
Journal of electronic commerce research : JECR
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Marketing intelligence & planning
12
Electronic markets : the international journal on networked business
11
International journal of hospitality management
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing communications
11
Journal of open innovation : technology, market, and complexity
11
Springer eBook Collection / Business and Economics
11
Electronic Services
10
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ECONIS (ZBW)
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1
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
Saved in:
2
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
3
The impact of Covid-19 on customer journeys : implications for interactive marketing
Kannan, P. K.
;
Kulkarni, Gauri
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012880158
Saved in:
4
How do consumers choose offline shops on online platforms? : an investigation of interactive consumer decision processing in diagnosis-and-cure markets
Lee, Jennifer JooYeon
;
Ma, Zecong
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013277423
Saved in:
5
Simpler online ratings formats increase consumer trust
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011760750
Saved in:
6
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
7
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
Saved in:
8
Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty : evidence from internet users in India
Ahmed, Asad
;
Rahman, Obaidur
;
Khan, Mohammed Naved
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 246-267
Persistent link: https://www.econbiz.de/10011779157
Saved in:
9
A QoS-sensitive model for e-commerce customer behavior
Ghavamipoor, Hoda
;
Galpayegani, S. Alireza Hashemi
; …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
4
,
pp. 380-397
Persistent link: https://www.econbiz.de/10011813290
Saved in:
10
Sentiment analysis of virtual brand communities for effective tribal marketing
Pathak, Xema
;
Pathak-Shelat, Manisha
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 16-38
Persistent link: https://www.econbiz.de/10011699243
Saved in:
11
The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon
(
ed.
);
Peltier, James
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011555463
Saved in:
12
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
13
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, Michael
;
Trainor, Kevin
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10011555654
Saved in:
14
Customer participation in online co-creation experience : the role of e-service quality
Elsharnouby, Tamer H.
;
Mahrous, Abeer A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 313-336
Persistent link: https://www.econbiz.de/10011456271
Saved in:
15
Typologies and touchpoints : designing multi-channel digital strategies
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 110-128
Persistent link: https://www.econbiz.de/10011302389
Saved in:
16
"Man, this frustrates me" : change of consumer emotions in online discussions
Haavisto, Piia
;
Sandberg, Birgitta
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011297931
Saved in:
17
A review of the interactive marketing literature in the context of personal selling and sales management : a research agenda
Rodriguez, Michael
;
Dixon, Andrea L.
;
Peltier, James
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 294-308
Persistent link: https://www.econbiz.de/10010433947
Saved in:
18
Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
19
Interactive, direct and digital marketing : a future that depends on better use of business intelligence
Stone, Merlin David
;
Woodcock, Neil David
- In:
Journal of research in interactive marketing : …
8
(
2014
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10010336911
Saved in:
20
Consumers' preference fit and ability to express preferences in the use of online mass customization
Moon, Heekang
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 124-143
Persistent link: https://www.econbiz.de/10010387376
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