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person:"Van den Poel, Dirk"
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Search: subject_exact:"Beziehungsmarketing"
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Beziehungsmarketing
32
Relationship marketing
32
Forecasting model
7
Prognoseverfahren
7
Consumer behaviour
6
Konsumentenverhalten
6
Management information system
5
Management-Informationssystem
5
Call centre
4
Callcenter
4
Classification
4
Computer-assisted marketing
4
Customer analysis
4
Data Mining
4
Data mining
4
IT-gestütztes Marketing
4
Klassifikation
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Kundenanalyse
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Theorie
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Theory
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Customer value
3
Decision tree
3
E-Mail
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E-mail
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Entscheidungsbaum
3
Financial services
3
Finanzdienstleistung
3
Kundenwert
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Market segmentation
3
Marktsegmentierung
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Advertising effects
2
Algorithm
2
Algorithmus
2
Bayes-Statistik
2
Bayesian inference
2
Customer acquisition
2
Direct marketing
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Direktmarketing
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27
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27
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27
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25
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25
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English
32
Author
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Van den Poel, Dirk
Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
European journal of operational research : EJOR
2
Decision support systems : DSS ; the international journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of marketing
1
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ECONIS (ZBW)
32
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1
Evaluating multi-label classifiers and recommender systems in the financial service sector
Bogaert, Matthias
;
Lootens, Justine
;
Van den Poel, Dirk
; …
- In:
European journal of operational research : EJOR
279
(
2019
)
2
,
pp. 620-634
Persistent link: https://www.econbiz.de/10012110737
Saved in:
2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
3
Evaluating the added value of pictorial data for customer churn prediction
Ballings, Michel
;
Van den Poel, Dirk
;
Verhagen, Emmanuel
-
2013
Persistent link: https://www.econbiz.de/10010411720
Saved in:
4
CRM in social media : predicting increases in Facebook usage frequency
Ballings, Michel
;
Van den Poel, Dirk
- In:
European journal of operational research : EJOR
244
(
2015
)
1
,
pp. 248-260
Persistent link: https://www.econbiz.de/10010531944
Saved in:
5
Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009665058
Saved in:
6
Reconciling performance and interpretability in customer churn prediction using ensemble learning based on generalized additive models
De Bock, Koen W.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665069
Saved in:
7
The relevant length of customer event history for churn prediction : how long is long enough?
Ballings, Michel
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009665091
Saved in:
8
Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009667713
Saved in:
9
Implicit contracts and price stickiness : evidence from customer-level scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009520977
Saved in:
10
Modeling partial customer churn : on the value of first product-category purchase sequences
Miguéis, Vera L.
;
Van den Poel, Dirk
;
Camanho, A. S.
; …
-
2012
Persistent link: https://www.econbiz.de/10009560541
Saved in:
11
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
12
Improving customer retention in financial services using kinship network information
Benoit, Dries F.
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560556
Saved in:
13
An empirical evaluation of rotation-based ensemble classifiers for customer churn prediction
De Bock, Koen W.
;
Van den Poel, Dirk
-
2011
Persistent link: https://www.econbiz.de/10009240156
Saved in:
14
Improving purchasing behavior predictions by data augmentation with situational variables
Baecke, Philippe
;
Van den Poel, Dirk
-
2010
Persistent link: https://www.econbiz.de/10008821739
Saved in:
15
Modeling complex longitudinal consumer behavior with Dynamic Bayesian Networks: an acquisition pattern analysis application
Prinzie, Anita
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936743
Saved in:
16
Improved marketing decision making in a customer churn prediction context using generalized additive models
Coussement, Kristof
;
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936779
Saved in:
17
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
18
Benefits of quantile regression for the analysis of customer lifetime value in a contractual setting : an application in financial services
Benoit, Dries F.
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003815917
Saved in:
19
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003649170
Saved in:
20
Improving customer attrition prediction by integrating emotions from client/company interaction emails and evaluating multiple classifiers
Coussement, Kristof
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003787798
Saved in:
21
Improving customer complaint management by automatic email classification using linguistic style features as predictors
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
4
,
pp. 870-882
Persistent link: https://www.econbiz.de/10003670799
Saved in:
22
Handling class imbalance in customer churn prediction
Burez, Jonathan
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722214
Saved in:
23
Integrating the voice of customers through call center emails into a decision support system for churn prediction
Coussement, Kristof
;
Van den Poel, Dirk
- In:
Information & management : the internat. journal of …
45
(
2008
)
3
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003722273
Saved in:
24
Separating financial from commercial customer churn : a modeling step towards resolving the conflict between the sales and credit department
Burez, Jonathan
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003530859
Saved in:
25
CRM at a pay-TV company : using analytical models to reduce customer attrition by targeted marketing for subscription services
Burez, Jonathan
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003242145
Saved in:
26
Predicting customer loyalty using the internal transactional database
Buckinx, Wouter
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003091819
Saved in:
27
Constrained optimization of data-mining problems to improve model performance : a direct-marketing application
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002717963
Saved in:
28
Investigating the post-complaint period by means of survival analysis
Larivière, Bart
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002717992
Saved in:
29
Predicting customer retention and profitability by using random forests and regression forests techniques
Larivière, Bart
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002593764
Saved in:
30
Customer base analysis : partial defection of behaviorally-loyal clients in a non-contractual FMCG retail setting
Buckinx, Wouter
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001810342
Saved in:
31
Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
Saved in:
32
Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
Baesens, Bart
(
contributor
);
Verstraeten, Geert
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001741980
Saved in:
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