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subject:"Vertrauen"
~subject:"Online-Marketing"
~person:"Roy, Sanjit"
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Vertrauen
Online-Marketing
Beziehungsmarketing
17
Relationship marketing
17
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
6
Brand management
6
Markenführung
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Customer satisfaction
5
Kundenzufriedenheit
5
Customer integration
4
Dienstleistungsqualität
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Kundenintegration
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Service quality
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Social Web
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Social web
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Viral marketing
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Virales Marketing
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Internet marketing
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Partial least squares
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Partielle kleinste Quadrate
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Retail trade
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Word-of-mouth
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Communication
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Customer engagement behavior
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Customer service
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Dienstleistungsmarketing
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Roy, Sanjit
Svensson, Göran
16
Usman, Osly
12
Harrigan, Paul
11
Hollebeek, Linda D.
9
Loureiro, Sandra Maria Correia
9
Rather, Raouf Ahmad
9
Akrout, Houcine
8
Bilgihan, Anil
8
Conduit, Jodie
7
Han, Heesup
7
Mysen, Tore
7
Rahman, Zillur
7
Ratten, Vanessa
7
Schumann, Jan Hendrik
7
Thaichon, Park
7
Abosag, Ibrahim
6
Ahuja, Vandana
6
Carlson, Jamie
6
Karjaluoto, Heikki
6
Khan, Imran
6
Kumar, Vikas
6
Paulssen, Marcel
6
Rita, Paulo
6
Theobald, Elke
6
Ahn, Jiseon
5
Alavi, Shirin
5
Balaji, M. S.
5
Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Brodie, Roderick J.
5
Chung, Namho
5
Fatima, Johra Kayeser
5
Filieri, Raffaele
5
Grewal, Dhruv
5
Klaus, Philipp
5
Luoma-aho, Vilma
5
Mostert, Pierre
5
Mpinganjira, Mercy
5
Park, Jungkun
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Journal of business research : JBR
2
Journal of strategic marketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
6
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1
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman
;
Harrigan, Paul
;
Roy, Sanjit
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012515863
Saved in:
3
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
4
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
5
Does relationship communication matter in B2C service relationships?
Balaji, M. S.
;
Roy, Sanjit
;
Khong Kok Wei
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 186-200
Persistent link: https://www.econbiz.de/10011487025
Saved in:
6
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
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