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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
18
Journal of behavioral decision making
12
Journal of retailing and consumer services
8
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
Psychology & marketing
5
Journal of advertising : official publication of the American Academy of Advertising
4
HEC Paris research paper series
3
International journal of advertising : the review of marketing communications
3
Journal of advertising research
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SpringerLink / Bücher
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Behavioral research in accounting
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Forschungs-/Entwicklungs-/Innovations-Management
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Foundations and trends in marketing : FTMKT
2
Implementation strategies for improving diversity in organizations
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Innovatives Markenmanagement
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Journal of agricultural & food industrial organization
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Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice : JMTP
2
Journal of nonprofit & public sector marketing
2
Journal of vacation marketing
2
Mannheimer Beiträge zur Betriebswirtschaftslehre
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Moderne Methoden der Marktforschung : Kunden besser verstehen
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Reihe: Kundenorientierte Unternehmensführung
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Research
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Schriftenreihe Handel und Marketing
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Springer eBook Collection
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Springer-Gabler Research
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Tourism on the verge
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Agricultural economics : the journal of the International Association of Agricultural Economists
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American economic journal : a journal of the American Economic Association
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Applied economic perspectives and policy
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Applying business intelligence and innovation to entrepreneurship
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Apps management and e-commerce transactions in real-time
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Artificial intelligence in marketing
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Brand the Future : systematische Markenentwicklung im B2B
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ECONIS (ZBW)
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1
A sign of things to come : behavioral change through dynamic iconography
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
Saved in:
2
The floor is nearer than the sky : how looking up or down affects construal level
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1358-1371
Persistent link: https://www.econbiz.de/10010526530
Saved in:
3
The "visual preference heuristic" : the influence of visual versus verbal depiction on assortment processing, perceived variety, and choice overload
Townsend, Claudia
;
Kahn, Barbara E.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 993-1015
Persistent link: https://www.econbiz.de/10010253782
Saved in:
4
Optimal visualization aids and temporal framing for new products
Zhao, Min
;
Dahl, Darren W.
;
Hoeffler, Steve
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1137-1151
Persistent link: https://www.econbiz.de/10010473288
Saved in:
5
The presenter's paradox revisited : an evaluation mode account
Krüger, Tobias
;
Mata, André
;
Ihmels, Max
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1127-1136
Persistent link: https://www.econbiz.de/10010473290
Saved in:
6
The price of being beautiful : negative effects of attractiveness on empathy for children in need
Fisher, Robert J.
;
Ma, Yu
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 436-450
Persistent link: https://www.econbiz.de/10010401124
Saved in:
7
Imagining yourself in the scene : the interactive effects of goal-driven self-imagery and visual perspectives on consumer behavior
Jiang, Yuwei
;
Adaval, Rashmi
;
Steinhart, Yael
;
Wyer, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 418-435
Persistent link: https://www.econbiz.de/10010401126
Saved in:
8
The product-agnosia effect : how more visual impressions affect product distinctiveness in comparative choice
Jia, Jayson Shi
;
Shiv, Baba
;
Rao, Sanjay
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 342-360
Persistent link: https://www.econbiz.de/10010401134
Saved in:
9
The effect of red background color on willingness-to-pay : the moderating role of selling mechanism
Bagchi, Rajesh
;
Cheema, Amar
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
5
,
pp. 947-960
Persistent link: https://www.econbiz.de/10009711955
Saved in:
10
What the blind eye sees : incidental change detection as a source of perceptual fluency
Shapiro, Stewart A.
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1202-1218
Persistent link: https://www.econbiz.de/10009740319
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11
How to make a 29% increase look bigger : the unit effect in option comparisons
Pandelaere, Mario
;
Briers, Barbara
;
Lembregts, Christophe
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 169-183
Persistent link: https://www.econbiz.de/10009777142
Saved in:
12
Plate size and color suggestibility : the Delboeuf illusion's bias on serving and eating behavior
Ittersum, Koert van
;
Wansink, Brian
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 20-33
Persistent link: https://www.econbiz.de/10009777169
Saved in:
13
Shining in the center : central gaze cascade effect on product choice
Atalay, A. Selin
;
Bodur, H. Onur
;
Rasolofoarison, Dina
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 848-866
Persistent link: https://www.econbiz.de/10009686786
Saved in:
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