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~isPartOf:"European journal of marketing : EJM"
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Search: subject_exact:"Bonusprogramm"
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Consumer behaviour
8
Konsumentenverhalten
8
Kundenbindungsprogramm
8
Loyalty program
8
Beziehungsmarketing
6
Relationship marketing
6
Einzelhandel
2
Marketing management
2
Marketingmanagement
2
Retail trade
2
Access convience
1
CRM
1
Coupon
1
Customer loyalty
1
Customer retention
1
Dynamic choice
1
Experiment
1
Gratitude
1
Großbritannien
1
Hierarchie
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Hierarchy
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KMU
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Kundenbindung
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Lloyalty
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Loyalty card
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Loyalty programmes
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Loyalty programs
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Loyalty schemes
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Mobile Business
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Mobile business
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Mobile channel
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Mobile communications
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Mobilkommunikation
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Preismanagement
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Bell, John E.
1
Bijmolt, Tammo H. A.
1
Choi, Beom Joon
1
Donnell, Lisa Victoria
1
Esmark, Carol L.
1
Gilmore, Audrey
1
Hoch, Stephen J.
1
Hutchinson, Karise
1
Jeon, Hoseong
1
Khajehzadeh, Saman
1
Krishnan, Shanker
1
Melnyk, Valentyna
1
Noble, Stephanie M.
1
Oppewal, Harmen
1
Palmeira, Mauricio
1
Pontes, Nicolas
1
Reid, Andrea
1
Sayman, Serdar
1
Thomas, Dominic
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Tojib, Dewi
1
Wierich, Ralf
1
Yi, Youjae
1
Zielke, Stephan
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European journal of marketing : EJM
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
Journal of retailing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
8
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1
Open versus selective customer loyalty programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
2
Framing as status or benefits? : Consumers' reactions to hierarchical loyalty program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
3
Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
4
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
5
Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
Saved in:
6
How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
7
Dymanics of price premiums in loyalty programs
Sayman, Serdar
;
Hoch, Stephen J.
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10010371629
Saved in:
8
Segregation vs aggregation in the loyalty program : the role of perceived uncertainty
Yi, Youjae
;
Jeon, Hoseong
;
Choi, Beom Joon
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1238-1255
Persistent link: https://www.econbiz.de/10009786592
Saved in:
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