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~isPartOf:"Journal of hospitality marketing & management"
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Kundenbindungsprogramm
7
Loyalty program
7
Beziehungsmarketing
6
Relationship marketing
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Consumer behaviour
5
Konsumentenverhalten
5
loyalty
4
reward programs
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commitment
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Tanford, Sarah
5
Raab, Carola
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Baloglu, Seyhmus
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Chen, Chih-chien
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Cox, Carmen
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Hwang, Eunmin
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Kim, Yen-soon
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Malek, Kristin
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Min, Ji Hye
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Journal of hospitality marketing & management
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of retailing
13
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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1
Evaluation of reward programs based on member preferences and perceptions of fairness
Tanford, Sarah
;
Hwang, Eunmin
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
27
(
2018
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011848326
Saved in:
2
Measuring perceptions of fairness of loyalty program members
Shulga, Lenna
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
27
(
2018
)
3
,
pp. 346-365
Persistent link: https://www.econbiz.de/10011880416
Saved in:
3
Improving casino performance through enhanced loyalty programs
Min, Ji Hye
;
Raab, Carola
;
Tanford, Sarah
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 372-394
Persistent link: https://www.econbiz.de/10011499244
Saved in:
4
Consumer experiences of accommodation deals purchased via social coupon promotions : an Australian perspective
Cox, Carmen
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 609-632
Persistent link: https://www.econbiz.de/10011349958
Saved in:
5
Segmentation of reward program members to increase customer loyalty : the role of attitudes towards green hotel practices
Tanford, Sarah
;
Malek, Kristin
- In:
Journal of hospitality marketing & management
24
(
2015
)
3/4
,
pp. 314-343
Persistent link: https://www.econbiz.de/10011292862
Saved in:
6
Progress in loyalty program research : facts, debates, and future research
Xie, Karen L.
;
Chen, Chih-chien
- In:
Journal of hospitality marketing & management
22
(
2013
)
5/6
,
pp. 463-489
Persistent link: https://www.econbiz.de/10010127368
Saved in:
7
A model of hotel defection at the purchasing stage
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality marketing & management
22
(
2013
)
7/8
,
pp. 805-831
Persistent link: https://www.econbiz.de/10010241569
Saved in:
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