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~isPartOf:"The international review of retail, distribution and consumer research"
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Brand
18
Markenartikel
18
Consumer behaviour
17
Konsumentenverhalten
17
Brand management
13
Markenführung
13
Brand image
11
Markenimage
11
Einzelhandel
9
Handelsmarke
9
Retail trade
9
Store brand
9
Food retailing
4
Lebensmitteleinzelhandel
4
Emotion
3
purchase intention
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Advertising effects
2
Beziehungsmarketing
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Kaufentscheidung
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Luxury goods
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Luxusgüter
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Relationship marketing
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Verkaufsförderung
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Werbewirkung
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Zahlungsbereitschaftsanalyse
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willingness to pay
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Advertising
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Auction
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Auction theory
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Auktion
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Auktionstheorie
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Brand extension
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Brand love
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Business cycle
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Aichner, Thomas
1
Alić, Adi
1
Anselmsson, Johan
1
Arnaout, Jean-Paul
1
Belli, Alex
1
Brandão, Amélia Maria Pinto da Cunha
1
Bravo, Rafael
1
Carcelén, Sonia
1
Cavazza, Nicoletta
1
Chan, Fong Yee
1
Chan, Hung Fai
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Choi, Laee
1
Diaz-Bustamante, Mónica
1
Fornari, Daniele
1
Fornari, Edoardo
1
Forza, Cipriano
1
Fraj, Elena
1
Freeman, Lynne
1
Gabrielli, Veronica
1
Glynn, Mark S.
1
Grandi, Sebastiano
1
Huddleston, Patricia
1
Jeon, Jung Ok
1
Johansson, Ulf
1
Kandapa Thanasuta
1
Kim, Jung-Hwan
1
Maira, Elisa
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Marchi, Gianluca
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Martinelli, Elisa
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Mauri, Chiara
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Montaner, Teresa
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Morschett, Dirk
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Mostafa, Mohamed M.
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Mujkic, Alisa
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Park, Hyun Hee
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Puelles, Maria
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Rodrigues, Clarinda
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The international review of retail, distribution and consumer research
The journal of brand management : an international journal
294
Journal of business research : JBR
283
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
78
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of advertising research
39
Journal of marketing communications
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of the Academy of Marketing Science
36
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
33
Journal of international consumer marketing
33
NBER working paper series
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : MM
31
European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
International journal of consumer studies
27
Journal of promotion management : innovations in planning and applied research
27
International marketing review
26
Journal of global marketing
26
Journal of retailing
26
Cogent business & management
25
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ECONIS (ZBW)
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1
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
2
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
3
Luxury brands in the digital age : perceived quality and gender difference
Kim, Jung-Hwan
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10012209756
Saved in:
4
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
5
Private-label branding and willingness to pay : evidence from an auction experiment
Kandapa Thanasuta
;
Yingyot Chiaravutthi
- In:
The international review of retail, distribution and …
28
(
2018
)
3
,
pp. 320-338
Persistent link: https://www.econbiz.de/10011885430
Saved in:
6
The country-of-origin lie : impact of foreign branding on customers' willingness to buy and willingness to pay when the product's actual origin is disclosed
Aichner, Thomas
;
Forza, Cipriano
;
Trentin, Alessio
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10011703177
Saved in:
7
The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
8
Are consumers more rational and informed purchasers during recession periods? : the role of private labels and retailing strategies
Puelles, Maria
;
Diaz-Bustamante, Mónica
;
Carcelén, Sonia
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 396-417
Persistent link: https://www.econbiz.de/10011594193
Saved in:
9
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
10
How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee
;
Jeon, Jung Ok
;
Sullivan, Pauline
- In:
The international review of retail, distribution and …
25
(
2015
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
Saved in:
11
An empirical study of consumer behavior related to private labels and national brand promotions
Mauri, Chiara
;
Maira, Elisa
;
Turci, Lorenzo
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 333-361
Persistent link: https://www.econbiz.de/10011407085
Saved in:
12
Private label personality : applying brand personality to private label brands
Glynn, Mark S.
;
Widjaja, Tiza
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
Saved in:
13
The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee
;
Huddleston, Patricia
- In:
The international review of retail, distribution and …
24
(
2014
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
Saved in:
14
The influence of in-store product holders on orientation towards the product and on purchase intention
Gabrielli, Veronica
;
Cavazza, Nicoletta
- In:
The international review of retail, distribution and …
24
(
2014
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10010366989
Saved in:
15
Manufacturer brands versus private brands : Hoch's strategic framework and the Swedish food retail sector
Anselmsson, Johan
;
Johansson, Ulf
- In:
The international review of retail, distribution and …
24
(
2014
)
2
,
pp. 186-212
Persistent link: https://www.econbiz.de/10010367006
Saved in:
16
The hidden agenda : emotions in grocery shopping
Spanjaard, Daniela
;
Freeman, Lynne
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 439-457
Persistent link: https://www.econbiz.de/10009690957
Saved in:
17
Effects of intra-brand competition between private labels and manufacturer brands : empirical results from the Italian market
Fornari, Edoardo
;
Grandi, Sebastiano
;
Fornari, Daniele
- In:
The international review of retail, distribution and …
21
(
2011
)
5
,
pp. 541-554
Persistent link: https://www.econbiz.de/10009492158
Saved in:
18
Family influence on young adult's brand evaluation : an empirical analysis focused on parent-children influence in three consumer packaged goods
Bravo, Rafael
;
Fraj, Elena
;
Montaner, Teresa
- In:
The international review of retail, distribution and …
18
(
2008
)
3
,
pp. 255-268
Persistent link: https://www.econbiz.de/10003757746
Saved in:
19
Brand personality of retailers - an analysis of its applicability and its effect on store loyality
Zentes, Joachim
;
Morschett, Dirk
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
18
(
2008
)
2
,
pp. 167-184
Persistent link: https://www.econbiz.de/10003737311
Saved in:
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