//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand architecture"
~subject:"International marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand behavior"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
International marketing
Internal branding
157
Interne Markenführung
157
Brand management
33
Markenführung
33
Markenimage
30
Brand image
29
Deutschland
21
Germany
21
Corporate reputation
19
Firmenimage
19
Markenpolitik
19
Leadership
18
Personalführung
18
Personalmarketing
18
Unternehmenskultur
18
Corporate culture
17
HR marketing
17
Arbeitsverhalten
14
Work behaviour
14
Internal communication
13
Interne Kommunikation
13
Brand equity
10
Internes Marketing
9
Markenwert
9
Mitarbeiter
9
Employee retention
8
Human Resource Management
8
Internationales Marketing
8
Mitarbeiterbindung
8
Personalmanagement
8
B-to-B-Marketing
6
Beziehungsmarketing
6
Brand
6
Business-to-business marketing
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenarchitektur
6
Markenartikel
6
more ...
less ...
Online availability
All
Undetermined
5
Free
2
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
3
Book section
3
Case study
2
Fallstudie
2
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
14
Author
All
Abratt, Russell
1
Afshardoost, Mona
1
Anisimova, Tatiana
1
Batt, Verena
1
Bendixen, Michael
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Bowden, Jana
1
Bruhn, Manfred
1
Buckley, Ed
1
Chang, Aihwa
1
Chiang, Hsu-hsin
1
Chun, Rosa
1
Davies, Gary
1
Du Preez, Rose
1
Eshaghi, Mohammad Sadegh
1
González del Valle Brena, Almudena
1
Han, Tzu-shian
1
Holzer, Matthias
1
Hultén, Peter
1
Leijerholt, Ulrika
1
Lindgreen, Adam
1
Mavondo, Felix T.
1
Murray, John
1
Müller, Monika
1
O'Callaghan, Edmund
1
Rodríguez-Cánovas, Belén
1
Stuart, Helen
1
Tarnovskaya, Veronika
1
Tuzovic, Sven
1
Vallaster, Christine
1
Williams, Matt
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
The journal of brand management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Organization : the critical journal of organization, theory and society
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
14
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Organizational resilience and internal branding : investigating the effects triggered by self-service technology
Biedenbach, Galina
;
Biedenbach, Thomas
;
Hultén, Peter
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 420-433
Persistent link: https://www.econbiz.de/10013270451
Saved in:
2
What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
3
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
4
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
5
"Brandspeak" : metaphors and the rhetorical construction of internal branding
Müller, Monika
- In:
Organization : the critical journal of organization, …
25
(
2018
)
1
,
pp. 42-68
Persistent link: https://www.econbiz.de/10011857267
Saved in:
6
The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
7
Internal brand identification as metamorphic glue in the internal branding process within a retailer network
O'Callaghan, Edmund
;
Murray, John
- In:
The international review of retail, distribution and …
27
(
2017
)
5
,
pp. 533-551
Persistent link: https://www.econbiz.de/10011853933
Saved in:
8
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
9
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
10
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
11
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
12
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
13
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
14
Internal branding
Buckley, Ed
;
Williams, Matt
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 320-326)
.
2005
Persistent link: https://www.econbiz.de/10003285424
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->