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~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of consumer marketing"
~subject:"Advertising"
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Search: subject_exact:"Brand image"
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Advertising
Brand image
125
Markenimage
125
Consumer behaviour
104
Konsumentenverhalten
104
Brand management
70
Markenführung
70
Brand
45
Markenartikel
45
Fashion
22
Mode
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Luxury goods
20
Luxusgüter
20
Bekleidung
18
Clothing
18
Designation of origin
16
Herkunftsbezeichnung
16
Beziehungsmarketing
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Relationship marketing
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USA
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Personality psychology
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Persönlichkeitspsychologie
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China
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Social Web
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Social web
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Advertising effects
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Werbewirkung
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Brand personality
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Brands
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Einzelhandel
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Jugendliche
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Retail trade
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Youth
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Australien
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Brand extension
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Herrmann, Jean-Luc
2
Bournois, Frank
1
Cobbs, Joe
1
Corneille, Olivier
1
Davila, Andrès
1
Dianoux, Christian
1
Huang, Wei
1
Jensen, Jonathan A.
1
Kacha, Mathieu
1
Karremans, Johan C.
1
Munnukka, Juha
1
Myszkowski, Nils
1
Radder, Laetitia
1
Storme, Martin
1
Toivonen, Hanna
1
Turner, Brian A.
1
Uusitalo, Outi
1
Vermeulen, Christophe
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1
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Journal of fashion marketing and management
The journal of consumer marketing
Journal of business research : JBR
22
Journal of marketing communications
21
International journal of advertising : the quarterly review of marketing communications
16
International journal of advertising : the review of marketing communications
15
Journal of advertising research
12
Journal of promotion management : JPM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
The journal of product & brand management
10
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Asia Pacific journal of marketing and logistics
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
Psychology & marketing
5
Journal of advertising
4
Journal of international consumer marketing
4
Journal of retailing and consumer services
4
Vision : the journal of business perspective
4
International journal of consumer studies
3
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Asian Academy of Management journal : AAMJ
2
EuroMed journal of business
2
International business and economics research journal
2
International journal of business excellence : IJBEX
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of sports marketing & sponsorship
2
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ECONIS (ZBW)
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1
Credibility of a peer endorser and advertising effectiveness
Munnukka, Juha
;
Uusitalo, Outi
;
Toivonen, Hanna
- In:
The journal of consumer marketing
33
(
2016
)
3
,
pp. 182-192
Persistent link: https://www.econbiz.de/10011523182
Saved in:
2
Oversatiation negatively affects evaluation of goal-relevant (but not goal-irrelevant) advertised brands
Karremans, Johan C.
;
Kacha, Mathieu
;
Herrmann, Jean-Luc
; …
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 354-363
Persistent link: https://www.econbiz.de/10011553747
Saved in:
3
How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
Storme, Martin
;
Myszkowski, Nils
;
Davila, Andrès
; …
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 432-440
Persistent link: https://www.econbiz.de/10011485815
Saved in:
4
The effects of second screen use on sponsor brand awareness : a dual coding theory perspective
Jensen, Jonathan A.
;
Walsh, Patrick
;
Cobbs, Joe
; …
- In:
The journal of consumer marketing
32
(
2015
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011300136
Saved in:
5
Comparative advertising : citing or not the leading brand and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
6
High-involvement and low-involvement products : a comparison of brand awareness among students at a South African university
Radder, Laetitia
;
Huang, Wei
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 232-243
Persistent link: https://www.econbiz.de/10003737196
Saved in:
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