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~subject:"Automotive industry"
~subject:"Social Web"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Brand loyalty"
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Automotive industry
Social Web
Brand loyalty
41
Markentreue
32
Consumer behaviour
26
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26
Beziehungsmarketing
23
Brand management
23
Markenführung
23
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Brexendorf, Tim Oliver
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Journal of business research : JBR
The journal of product & brand management
8
International journal of internet marketing and advertising : IJIMA
7
Journal of retailing and consumer services
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
The journal of brand management : an international journal
4
Cogent business & management
3
Innovatives Markenmanagement
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Journal of global marketing
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Journal of promotion management : innovations in planning and applied research
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SpringerLink / Bücher
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Asia Pacific journal of marketing and logistics
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Computer-mediated marketing strategies : social media and online brand communities
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Critical explorations
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Emerging Markets Journal : EMAJ
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Global business review
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International journal of advertising : the review of marketing communications
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Journal of Asian finance, economics and business : JAFEB
2
Journal of electronic commerce research : JECR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing analytics : JMA
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Journal of marketing communications
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Journal of marketing management : MM
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Management decision : MD
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Pakistan journal of commerce and social sciences
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Reihe: Marketing : MAR
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Strategic customer relationship management in the age of social media
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Administrative Sciences : open access journal
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Advances in marketing, costumer relationship management, and e-services (AMCRMES) book series
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Advertising in new formats and media : current research and implications for marketers
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Asia-Pacific journal of business administration
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Business analytics
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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1
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
2
Understanding customer engagement and social media activities in tourism : a latent profile analysis and cross-validation
So, Kevin Kam Fung
;
Wei, Wei
;
Martin, Drew
- In:
Journal of business research : JBR
129
(
2021
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012509683
Saved in:
3
Effects of mergers and acquisitions on brand loyalty in luxury Brands : the moderating roles of luxury tier difference and social media
Chung, Yerim
;
Kim, Alex Jiyoung
- In:
Journal of business research : JBR
120
(
2020
),
pp. 434-442
Persistent link: https://www.econbiz.de/10012417150
Saved in:
4
Investigating the development of brand loyalty in brand communities from a positive psychology perspective
Lin, Chia-Wu
;
Wang, Kai-Yu
;
Chang, Shu-Hao
;
Lin, Jin-An
- In:
Journal of business research : JBR
99
(
2019
),
pp. 446-455
Persistent link: https://www.econbiz.de/10012023682
Saved in:
5
Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine
;
Mühlbacher, Hans
;
Gavard-Perret, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
Saved in:
6
Managing customer experiences in online product communities
Nambisan, Priya
;
Watt, James
- In:
Journal of business research : JBR
64
(
2011
)
8
,
pp. 889-895
Persistent link: https://www.econbiz.de/10009228986
Saved in:
7
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver
;
Lennerts, Silke
;
Tomczak, Torsten
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1148-1155
Persistent link: https://www.econbiz.de/10008696684
Saved in:
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