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isPartOf:"Australasian marketing journal"
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Brand loyalty
8
Consumer behaviour
8
Konsumentenverhalten
8
Brand management
6
Markenführung
6
Beziehungsmarketing
5
Brand
5
Markenartikel
5
Markentreue
5
Relationship marketing
5
Brand image
3
Markenimage
3
Double Jeopardy
2
Behavioral consequences
1
Brand satisfaction
1
Consumer advocacy
1
Customer satisfaction
1
Customization
1
Deal-prone buyer
1
Emerging market
1
Empirical generalisation
1
Ethnography
1
Ethnologie
1
Ethnology
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Food retailing
1
Food trade
1
Grocery shopping
1
Großbritannien
1
Handelsmarke
1
Heavy buyers
1
House of brands
1
Industrial buying
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Lieferantenmanagement
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Light buyers
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Loyalty program
1
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Dawes, John
3
Sharp, Byron
2
Bennett, Dag R.
1
Bond, Allison
1
Clemente, Maria
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Danaher, Tracey
1
Franke, Katrin
1
Freeman, Lynne
1
Graham, Charles
1
Gupta, Samir
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Hartnett, Nicole
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Henfrey, Cathy Lu
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Härtel, Charmine E. J.
1
Nagy-Hamada, May
1
Phau, Ian
1
Russell-Bennett, Rebekah
1
Scriven, John
1
Shimul, Anwar Sadat
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So, Jing Theng
1
Spanjaard, Daniela
1
Trinh, Giang
1
Worthington, Steve
1
Young, Louise
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Australasian marketing journal
Journal of business research : JBR
41
Journal of retailing and consumer services
34
The journal of product & brand management
34
The journal of brand management : an international journal
28
International journal of hospitality management
18
Asia Pacific journal of marketing and logistics
16
European journal of marketing : EJM
14
SpringerLink / Bücher
12
Psychology & marketing
11
International journal of internet marketing and advertising : IJIMA
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Global business review
9
The service industries journal
9
Cogent business & management
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Customer engagement : contemporary issues and challenges
7
Journal of fashion marketing and management
7
Journal of hospitality marketing & management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Marketing Science
7
Research
7
Cogent Business & Management
6
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of marketing communications
6
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
6
Innovatives Markenmanagement
5
International journal of retail and distribution management
5
Journal of Business Research
5
Journal of consumer behaviour : an international research review
5
Journal of marketing theory and practice
5
Journal of travel and tourism marketing
5
Marketing Letters
5
Pakistan journal of commerce and social sciences
5
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ECONIS (ZBW)
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1
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
2
Consumer advocacy for luxury brands
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 264-271
Persistent link: https://www.econbiz.de/10011954251
Saved in:
3
Buying brands at both regular price and on promotion over time
Scriven, John
;
Clemente, Maria
;
Dawes, John
;
Trinh, Giang
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 252-260
Persistent link: https://www.econbiz.de/10011792010
Saved in:
4
Does Double Jeopardy apply using average spend per buyer as the loyalty metric?
Dawes, John
;
Bond, Allison
;
Hartnett, Nicole
;
Sharp, Byron
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10011792149
Saved in:
5
Double Jeopardy : 50 years on : reviving a forgotten tool that still predicts brand loyalty
Graham, Charles
;
Bennett, Dag R.
;
Franke, Katrin
; …
- In:
Australasian marketing journal
25
(
2017
)
4
,
pp. 278-287
Persistent link: https://www.econbiz.de/10011792395
Saved in:
6
Reflections on journeys within the supermarket
Spanjaard, Daniela
;
Freeman, Lynne
;
Young, Louise
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 303-310
Persistent link: https://www.econbiz.de/10011419470
Saved in:
7
What do customers get and give in return for loyalty program membership?
So, Jing Theng
;
Danaher, Tracey
;
Gupta, Samir
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10011383305
Saved in:
8
Exploring a functional approach to attitudinal brand loyalty
Russell-Bennett, Rebekah
;
Härtel, Charmine E. J.
; …
- In:
Australasian marketing journal
21
(
2013
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10009697615
Saved in:
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