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~subject:"Branding"
~subject:"USA"
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Branding
USA
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167
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72
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59
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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1
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
2
Legacy in the making : building a long-term brand to stand out in a short-term world
Miller, Mark
;
Conley, Lucas
-
2018
Persistent link: https://www.econbiz.de/10011791007
Saved in:
3
Using demographic variables to determine target segments in binary logit models
Ganbaatar, Tsend-Ayush
- In:
Advances in applied economic research : proceedings of …
,
(pp. 193-224)
.
2017
Persistent link: https://www.econbiz.de/10011744024
Saved in:
4
Creating ethical brands : the role of brand name on consumer perceived ethicality
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 411-422
Persistent link: https://www.econbiz.de/10011730664
Saved in:
5
Erlebniswelt im Zeichen des Elches : zur "Fabrikation der Sichtbarkeit" in der Geschichte von Abercrombie & Fitch
Hörz, Peter F. N.
;
Richter, Marcus
- In:
Zeitschrift für Unternehmensgeschichte
62
(
2017
)
1
,
pp. 111-133
Persistent link: https://www.econbiz.de/10011711648
Saved in:
6
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
7
A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
Saved in:
8
Overcoming resistance to product rebranding
Collange, Véronique
;
Bonache, Adrien
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
Saved in:
9
Inside Coca-Cola : a CEO's life story of building the world's most popular brand
Isdell, Neville
-
2011
-
1. ed.
Persistent link: https://www.econbiz.de/10009381514
Saved in:
10
A rose.com by any other name
Cooper, Michael J.
;
Dimitrov, Orlin
;
Rau, P. Raghavendra
- In:
The journal of finance : the journal of the American …
56
(
2001
)
6
,
pp. 2371-2388
Persistent link: https://www.econbiz.de/10001631758
Saved in:
11
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10004302862
Saved in:
12
Building strong brands
Aaker, David A.
-
1996
Persistent link: https://www.econbiz.de/10013468068
Saved in:
13
Brand equity & advertising : advertising's role in building strong brands
Aaker, David A.
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10004159747
Saved in:
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