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Search: subject_exact:"Brand portfolio"
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Deutschland
Brand architecture
385
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380
Brand management
301
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301
Corporate reputation
181
Firmenimage
181
Brand image
99
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46
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30
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corporate branding
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Brand extension
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Marketing
18
Großbritannien
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Lieferantenmanagement
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Markentransfer
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17
Brand portfolio
16
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Baumgarth, Carsten
3
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Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Corporate communications : an international journal
1
Corporate reputation review
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of business research : JBR
1
Journal of family business management : JFBM
1
Reputation Management
1
Sustainable Marketing Management : Grundlagen und Cases
1
The journal of brand management : an international journal
1
The journal of business & industrial marketing
1
Vermarktungsstrategien für das Buch im multimedialen Raum : eine interdisziplinäre Untersuchung
1
Wertschöpfung im Handel
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ECONIS (ZBW)
12
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1
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
2
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
3
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
Saved in:
4
Neue Markenpotentiale für Buchverlage : identitätsorientiertes Markenmanagement im digitalen Zeitalter
Baumgartner, Jana
- In:
Vermarktungsstrategien für das Buch im multimedialen …
,
(pp. 15-65)
.
2015
Persistent link: https://www.econbiz.de/10010496198
Saved in:
5
Händlermarkenpositionierung und vertikale Wertschöpfung
Sanktjohanser, Josef
- In:
Wertschöpfung im Handel
,
(pp. 102-121)
.
2014
Persistent link: https://www.econbiz.de/10010257718
Saved in:
6
Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
Saved in:
7
The dual opening to brand heritage in family businesses
Blombeck, Anna
;
Brunninge, Olof
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10010358543
Saved in:
8
The family business brand" : an enquiry into the construction of the image of family businesses
Krappe, Alexander
;
Goutas, Lazaros
;
Schlippe, Arist von
- In:
Journal of family business management : JFBM
1
(
2011
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009547028
Saved in:
9
Markenportfoliomanagement als Ausgangspunkt für Innovationen : eine Analyse deutscher Messegesellschaften
Reger-Wagner, Kathrin
- In:
Beiträge zur Innovations- und Gründungsforschung : …
,
(pp. 221-241)
.
2011
Persistent link: https://www.econbiz.de/10009374336
Saved in:
10
Das Marken-System
Gietl, Jürgen
;
Schick, Elisabeth
;
Bode, Christina
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
5
,
pp. 62-68
Persistent link: https://www.econbiz.de/10008989007
Saved in:
11
Reputation management in different stakeholder groups
Fiedler, Lars
- In:
Reputation Management
,
(pp. 127-149)
.
2011
Persistent link: https://www.econbiz.de/10009271985
Saved in:
12
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
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