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Markenrecht
102
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22
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Trademarks and their role in innovation, entrepreneurship and industrial organization
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Arbeitswelt der Zukunft : die Gesellschaft im Wandel des 21. Jahrhunderts : Tagungsband Liberale Rechtstagung 2019
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Aspekte der europäischen Integration
1
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Bilanzierung von Patenten im internationalen Vergleich : [Forschungsergebnisse]
1
Brands and brand management : contemporary research perspectives
1
Brands and branding
1
Business insights: China : practical advice on operational strategy and risk management
1
Capital for our time : the economic, legal, and management challenges of intellectual capital
1
Contemporary research in e-branding
1
Creative cities, cultural clusters and local economic development
1
Die Ost-West-Wirtschafts- und -Handelsbeziehungen unter besonderer Berücksichtigung der Lizenz-, Know-How- und Vertragspraxis sowie des gewerblichen Rechtsschutzes
1
Dynamics of globalization at the crossroads of economics
1
Dynamics of knowledge-intensive entrepreneurship : business strategy and public policy
1
EU-Agrarpolitik und Berggebiete : Beiträge der gemeinsamen Tagung der Österreichischen Gesellschaft für Agrarökonomie und der Schweizer Gesellschaft für Agrarwirtschaft und Agrarsoziologie. 26. und 27. September 1996 in Innsbruck
1
Economic and legal issues in intellectual property
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Economic law as an economic good : its rule function and its tool function in the competition of systems
1
Engineering innovative products : a practical experience
1
Enhancing knowledge development in marketing ; Vol. 21
1
Entwicklungen und Perspektiven des Finanz- und Rechnungswesens : Festschrift zum 65. Geburtstag von Univ.-Prof.Dr. Raimund Schirmeister
1
Erfolg durch Innovation : Perspektiven für den Tourismus- und Dienstleistungssektor ; Festschrift für Klaus Weiermair zum 65. Geburtstag ; 10 Jahre ICRET
1
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Foreign trade, investment and the law in the People's Republic of China
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Gewerbliche Schutzrechte im Innovationsprozess
1
Globalization and local adaptation in international trade law
1
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf bis Henkel, von Hipp bis Erste Bank
1
Handbook of research on counterfeiting and illicit trade
1
Handbook of the management of creativity and innovation : theory and practice
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ECONIS (ZBW)
102
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1
Case 17: Bisleri : marketing to manage the counterfeit challenge
Roy, Sanjit
;
Gaganpreet Singh
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 233-241)
.
2024
Persistent link: https://www.econbiz.de/10014528185
Saved in:
2
Brandjacking in paid search : an unresolved problem
O'Connor, Peter
- In:
The SAGE handbook of digital marketing
,
(pp. 515-528)
.
2022
Persistent link: https://www.econbiz.de/10013367130
Saved in:
3
Why and when do firms trademark? : bridging perspectives from industrial organisation, innovation and entrepreneurship
Castaldi, Carolina
;
Block, Joern
;
Flikkema, Meindert
- In:
Trademarks and their role in innovation, …
,
(pp. 3-12)
.
2021
Persistent link: https://www.econbiz.de/10012597075
Saved in:
4
Which firms use trademarks? : firm-level evidence from Germany on the role of distance, product quality and innovation
Crass, Dirk
- In:
Trademarks and their role in innovation, …
,
(pp. 13-38)
.
2021
Persistent link: https://www.econbiz.de/10012597077
Saved in:
5
Are trademark counts a valid indicator of innovation? : results of an in-depth study of new Benelux trademarks filed by SMEs
Flikkema, Meindert
;
Man, Ard-Pieter de
;
Castaldi, Carolina
- In:
Trademarks and their role in innovation, …
,
(pp. 39-60)
.
2021
Persistent link: https://www.econbiz.de/10012597126
Saved in:
6
On the price elasticity of demand for trademarks
De Rassenfosse, Gaétan
- In:
Trademarks and their role in innovation, …
,
(pp. 93-96)
.
2021
Persistent link: https://www.econbiz.de/10012597130
Saved in:
7
From a distinctive sign to an exchangeable asset : exploring the U.S. market for trademark licensing
Ferrucci, Edoardo
;
Leone, Maria Isabella
;
Romagnoli, Manuel
- In:
Trademarks and their role in innovation, …
,
(pp. 97-123)
.
2021
Persistent link: https://www.econbiz.de/10012597133
Saved in:
8
Firm market valuation and intellectual property assets
Dosso, Mafini
;
Vezzani, Antonio
- In:
Trademarks and their role in innovation, …
,
(pp. 124-148)
.
2021
Persistent link: https://www.econbiz.de/10012597135
Saved in:
9
Are two better than one? : modelling the complementarity between patents and trademarks across industries
Llerena, Patrick
;
Millot, Valentine
- In:
Trademarks and their role in innovation, …
,
(pp. 184-211)
.
2021
Persistent link: https://www.econbiz.de/10012597140
Saved in:
10
The valuation of patent-trademark pairing as IP strategy : evidence from the USPTO
Thoma, Grid
- In:
Trademarks and their role in innovation, …
,
(pp. 212-236)
.
2021
Persistent link: https://www.econbiz.de/10012597143
Saved in:
11
Why do innovators not apply for trademarks? : the role of information asymmetries and collaborative innovation
Athreye, Suma
;
Fassio, Claudio
- In:
Trademarks and their role in innovation, …
,
(pp. 237-257)
.
2021
Persistent link: https://www.econbiz.de/10012597145
Saved in:
12
Trademarks and their association with Kirznerian entrepreneurs
Lyalkov, Serhiy
;
Carmona, Mónica
;
Congregado, Emilio
; …
- In:
Trademarks and their role in innovation, …
,
(pp. 261-289)
.
2021
Persistent link: https://www.econbiz.de/10012597148
Saved in:
13
Trademark or patent? : the effects of market concentration, customer type and venture capital financing on start-ups' initial IP applications
Vries, Geertjan de
;
Pennings, Enrico
;
Block, Jörn
; …
- In:
Trademarks and their role in innovation, …
,
(pp. 317-339)
.
2021
Persistent link: https://www.econbiz.de/10012597156
Saved in:
14
The effect of globalization in the birth of international trademarks
Özgün, Mehmet
;
Noyan, Emrah
- In:
Dynamics of globalization at the crossroads of economics
,
(pp. 117-122)
.
2019
Persistent link: https://www.econbiz.de/10012202242
Saved in:
15
KI-gestützte Schöpfungsprozesse im geistigen Eigentum : rechtliche Anerkennung von künstlicher Intelligenz im IP: vom Hilfsmittel bis zum autonomen Schaffen
Papastefanou, Stefan
- In:
Arbeitswelt der Zukunft : die Gesellschaft im Wandel …
,
(pp. 19-36)
.
2019
Persistent link: https://www.econbiz.de/10012146242
Saved in:
16
The effects of product counterfeiting
Rački Marinković, Ana
;
Dunković, Dario
- In:
Trade perspectives in the context of safety, security, …
,
(pp. 111-134)
.
2018
Persistent link: https://www.econbiz.de/10011938868
Saved in:
17
The regulatory environment for wine in China
Genand, Marie-Anne
- In:
The wine value chain in China : consumers, marketing …
,
(pp. 37-44)
.
2017
Persistent link: https://www.econbiz.de/10011616055
Saved in:
18
Brand as a legal asset for luxury companies : brand power
André, Caroline
;
Fournier, Arnaud
- In:
New luxury management : creating and managing …
,
(pp. 103-124)
.
2017
Persistent link: https://www.econbiz.de/10011609201
Saved in:
19
Online brand protection
Chikada, Akino
;
Gupta, Anil
- In:
Handbook of research on counterfeiting and illicit trade
,
(pp. 340-365)
.
2017
Persistent link: https://www.econbiz.de/10011750957
Saved in:
20
Erlebnismarketing und Markenschutz - gewerblicher Rechtsschutz von Gestaltungskonzepten für Flagship Stores
Risch-Kerst, Mandy
- In:
Events und Erlebnis : Stand und Perspektiven der …
,
(pp. 149-165)
.
2017
Persistent link: https://www.econbiz.de/10011738940
Saved in:
21
Legal aspects of creativity and innovation : a burden, a necessary evil or a chance? : an introduction into the protection of creativity and innovation
Kinkeldey, Maximilian
- In:
Handbook of the management of creativity and innovation …
,
(pp. 313-329)
.
2017
Persistent link: https://www.econbiz.de/10011707526
Saved in:
22
Trademarks and Unfair Competition
Long, Clarisa
-
2017
Persistent link: https://www.econbiz.de/10013476200
Saved in:
23
The determinants of innovation : a patent- and trademark-based analysis for the EU regions
Ferreira, Victor
;
Godinho, Manuel Mira
- In:
Dynamics of knowledge-intensive entrepreneurship : …
,
(pp. 369-390)
.
2016
Persistent link: https://www.econbiz.de/10011308346
Saved in:
24
Markenleasing als finanzierungsinstrument
Schmidt, Matthias
;
Then Bergh, Friedrich
- In:
Entwicklungen und Perspektiven des Finanz- und …
,
(pp. 183-208)
.
2016
Persistent link: https://www.econbiz.de/10011558108
Saved in:
25
What goes on beneath the surface of reconfiguration? : the impact of redeployment via activity addition and subtraction on firm scope and turnover
Blit, Joel
;
Liu, Christopher C.
;
Mitchell, Will
- In:
Resource redeployment and corporate strategy
,
(pp. 185-216)
.
2016
Persistent link: https://www.econbiz.de/10011540580
Saved in:
26
Intellectual property and technology startups : what entrepreneurs tell us
Graham, Stuart J. H.
;
Sichelman, Ted S.
- In:
Technological innovation : generating economic results
,
(pp. 163-199)
.
2016
Persistent link: https://www.econbiz.de/10011542543
Saved in:
27
Das Olympiaschutzgesetz und seine Effekte für die olympische Bewegung in Deutschland
Pohlmann, Andreas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 545-561)
.
2014
Persistent link: https://www.econbiz.de/10010354017
Saved in:
28
Olympiaschutzgesetz : wirksamer Schutz gegen "Trittbrettwerber"?
Cherkeh, Rainer T.
;
Momsen, Carsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 369-389)
.
2014
Persistent link: https://www.econbiz.de/10010354034
Saved in:
29
Ambush Marketing
Wulf, Julia
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 319-344)
.
2014
Persistent link: https://www.econbiz.de/10010354038
Saved in:
30
Markenmanagement im Umfeld von Sportgroßveranstaltungen im Zeitalter des Ambush Marketing
Séguin, Benoit
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 295-315)
.
2014
Persistent link: https://www.econbiz.de/10010354039
Saved in:
31
Intellectual property
Armstrong, Rosi
- In:
Engineering innovative products : a practical experience
,
(pp. 131-151)
.
2014
Persistent link: https://www.econbiz.de/10010394557
Saved in:
32
Patterns and determinants of trademark use in Portugal
Mamede, Ricardo Paes
;
Fernandes, Teresa F.
;
Godinho, …
- In:
Knowledge-intensive entrepreneurship in low-tech industries
,
(pp. 95-116)
.
2014
Persistent link: https://www.econbiz.de/10010439758
Saved in:
33
Trademarks, brands, and competition
Davis, Jennifer
;
Maniatis, Spyros
- In:
Trademarks, brands, and competitiveness
,
(pp. 119-137)
.
2013
Persistent link: https://www.econbiz.de/10009758701
Saved in:
34
Trademarks and infringement in Britain, c. 1875 - c. 1900
Higgins, David M.
- In:
Trademarks, brands, and competitiveness
,
(pp. 103-118)
.
2013
Persistent link: https://www.econbiz.de/10009758704
Saved in:
35
Trademarks and performance in UK firms
Helmers, Christian
;
Rogers, Mark
- In:
Trademarks, brands, and competitiveness
,
(pp. 55-76)
.
2013
Persistent link: https://www.econbiz.de/10009758752
Saved in:
36
Export performance and reputation
Casson, Mark
;
Wadeson, Nigel
- In:
Trademarks, brands, and competitiveness
,
(pp. 31-54)
.
2013
Persistent link: https://www.econbiz.de/10009758754
Saved in:
37
Reading registrations : an overview of 100 years of trademark registrations in France, the United Kingdom, and the United States
Duguid, Paul
;
Lopes, Teresa da Silva
;
Mercer, John
- In:
Trademarks, brands, and competitiveness
,
(pp. 9-30)
.
2013
Persistent link: https://www.econbiz.de/10009758773
Saved in:
38
Comparative analysis of major issues involved in IPR and competition policy
Dhanraj, Nisha
;
Sharma, Mamta
- In:
Interdisciplinary perspectives on business convergence, …
,
(pp. 172-185)
.
2013
Persistent link: https://www.econbiz.de/10009779184
Saved in:
39
Der rechtliche Schutz der Luxusmarke
Köhler, Markus
- In:
Identitätsbasierte Luxusmarkenführung : Grundlagen - …
,
(pp. 279-304)
.
2012
Persistent link: https://www.econbiz.de/10009690076
Saved in:
40
Brand protection in China
Lim, Ai-leen
- In:
Business insights: China : practical advice on …
,
(pp. 104-114)
.
2011
Persistent link: https://www.econbiz.de/10008989633
Saved in:
41
A comparative study of olympic marks protection and beyond : the United States, Canada, and China
Guan, Wenwei
- In:
Globalization and local adaptation in international …
,
(pp. 256-284)
.
2011
Persistent link: https://www.econbiz.de/10009388990
Saved in:
42
Evaluating the evidence submitted to prove secondary meaning in trademark law
Orozco, David
-
2011
Persistent link: https://www.econbiz.de/10010191046
Saved in:
43
Rechtliche Absicherung : Fundament einer starken B-to-B-Marke
Diemar, Undine von
;
Büchner, Wolfgang
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 453-479)
.
2010
Persistent link: https://www.econbiz.de/10003910006
Saved in:
44
Twitter in der Rechtspraxis
Blükle, Klaus Karl
- In:
Twitter-Marketing : wer mitmacht, gewinnt!
,
(pp. 157-175)
.
2010
Persistent link: https://www.econbiz.de/10008668715
Saved in:
45
Patents and trademarks: from business law to legal astuteness
Aliouat, Boualem
- In:
Legal strategies : how corporations use law to improve …
,
(pp. 293-315)
.
2010
Persistent link: https://www.econbiz.de/10003936796
Saved in:
46
The strategic use of legal margins : how to introduce an extension of someone else’s brand
Petty, Ross D.
- In:
Legal strategies : how corporations use law to improve …
,
(pp. 317-333)
.
2010
Persistent link: https://www.econbiz.de/10003936798
Saved in:
47
Reading registrations : an overview of 100 years of trademark registrations in France, the United Kingdom, and the United States
Duguid, Paul
;
Lopes, Teresa da Silva
;
Mercer, John
- In:
Trademarks, brands, and competitiveness
,
(pp. 9-30)
.
2010
Persistent link: https://www.econbiz.de/10003972811
Saved in:
48
Export performance and reputation
Casson, Mark
;
Wadeson, Nigel
- In:
Trademarks, brands, and competitiveness
,
(pp. 31-54)
.
2010
Persistent link: https://www.econbiz.de/10003972815
Saved in:
49
Trademarks and performance in UK firms
Helmers, Christian
;
Rogers, Mark
- In:
Trademarks, brands, and competitiveness
,
(pp. 55-76)
.
2010
Persistent link: https://www.econbiz.de/10003972901
Saved in:
50
Trademarks and infringement in Britain, c.1875 - c.1900
Higgins, David M.
- In:
Trademarks, brands, and competitiveness
,
(pp. 102-118)
.
2010
Persistent link: https://www.econbiz.de/10003972906
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