//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Stakeholder"
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Stakeholder
Innovation
Brand management
106
Markenführung
106
B-to-B-Marketing
63
Business-to-business marketing
63
Brand image
48
Markenimage
48
Lieferantenmanagement
45
Supplier relationship management
45
Beziehungsmarketing
28
Brand
28
Consumer behaviour
28
Konsumentenverhalten
28
Markenartikel
28
Relationship marketing
28
Marketing management
15
Marketingmanagement
15
Social Web
11
Social web
11
Corporate reputation
10
Firmenimage
10
B2B branding
9
Internet marketing
9
Online-Marketing
9
Brand architecture
8
Firm performance
8
Markenarchitektur
8
Unternehmenserfolg
8
Branding
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Emerging economies
7
KMU
7
SME
7
Schwellenländer
7
Betriebliche Wertschöpfung
6
Business network
6
Unternehmensnetzwerk
6
Value creation
6
more ...
less ...
Online availability
All
Undetermined
11
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Bang, Nguyen
1
Chen, Junsong
1
Christodoulides, George
1
Crisafulli, Benedetta
1
Dimitriu, Radu
1
Du, Mingfei
1
Freytag, Per V.
1
Gabrielsson, Mika
1
Ghantous, Nabil
1
Gupta, Shaphali
1
Gyrd-Jones, Richard I.
1
Hajli, Nick
1
Hsiao, Shih-Hui
1
Iglesias, Oriol
1
Ind, Nicholas
1
Ingstrup, Mads Bruun
1
Jiang, Yanxin
1
Khan, Huda
1
Koporcic, Nikolina
1
Kovalchuk, Marina
1
Kumar, Binay
1
Kumar, V.
1
Landgraf, Polina
1
Lye, Ashley
1
Markovic, Stefan
1
Melewar, T. C.
1
Merrilees, Bill
1
Mora Cortez, Roberto
1
Mäläskä, Minna
1
Rollins, Minna
1
Rundle-Thiele, Sharyn
1
Saraniemi, Saila
1
Shabbir, Rizwan
1
Sheth, Jagdish N.
1
Singh, Jaywant
1
Sinha, Mona
1
Tähtinen, Jaana
1
Törmälä, Minna
1
Wang, Yichuan
1
Yang, Zhiguo
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
31
The journal of brand management : an international journal
26
Journal of the Academy of Marketing Science
10
Journal of marketing management : MM
7
The journal of product & brand management
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of strategic marketing
5
Qualitative market research : an international journal
5
Cogent business & management
4
International journal of innovation management
4
Marketing intelligence & planning
4
Schriften zu Marketing und Management
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
AMS review : official publication of the Academy of Marketing Science
3
Advances in international marketing
3
California management review
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
European Sport management quarterly : ESMQ
3
European journal of marketing
3
International journal of business excellence
3
International journal of consumer studies
3
International studies of management and organization
3
Journal of fashion marketing and management
3
Journal of hospitality marketing & management
3
Journal of marketing
3
Routledge studies in marketing
3
The service industries journal
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Amfiteatru economic : an economic and business research periodical
2
Building corporate identity, image and reputation in the digital era
2
Business horizons
2
City branding : theory and cases
2
Corporate brand and corporate reputation
2
Corporate communications : an international journal
2
Economics working paper
2
Emerging Markets Journal : EMAJ
2
European journal of innovation management
2
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
13
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
2
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
3
Restoring ecosystem brands : the role of sustainability-led innovation
Mora Cortez, Roberto
;
Freytag, Per V.
;
Ingstrup, Mads Bruun
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 79-93
Persistent link: https://www.econbiz.de/10013494037
Saved in:
4
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
5
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
6
Joining hands for the greater good : examining social innovation launch strategies in B2B settings
Crisafulli, Benedetta
;
Dimitriu, Radu
;
Singh, Jaywant
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 487-498
Persistent link: https://www.econbiz.de/10012291239
Saved in:
7
Development of new B2B venture corporate brand identity : a narrative performance approach
Törmälä, Minna
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 76-85
Persistent link: https://www.econbiz.de/10011774969
Saved in:
8
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan
;
Hsiao, Shih-Hui
;
Yang, Zhiguo
;
Hajli, Nick
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
Saved in:
9
Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Chen, Junsong
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
Saved in:
10
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
11
B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.
;
Sinha, Mona
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011422752
Saved in:
12
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
Saved in:
13
Marketing capabilities : antecedents and implications for B2B SME performance
Merrilees, Bill
;
Rundle-Thiele, Sharyn
;
Lye, Ashley
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 368-375
Persistent link: https://www.econbiz.de/10008991586
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->