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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Unternehmensnetzwerk"
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Unternehmensnetzwerk
Brand management
106
Markenführung
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B-to-B-Marketing
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Business-to-business marketing
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Brand image
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Andersen, Poul Houman
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Industrial marketing management : the international journal for industrial and high-tech firms
IMADI.net-Projektbericht
4
Journal of business research : JBR
2
Qualitative market research : an international journal
2
The international review of retail, distribution and consumer research
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Administrative Sciences : open access journal
1
African social studies series
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
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Geschäftsmodelle für Wertschöpfungsnetzwerke : Wilfried Krüger zum 60. Geburtstag
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Gesundheitsnetzwerke managen : Kooperationen erfolgreich steuern
1
Handbuch Franchising und Cooperation : das Management kooperativer Unternehmensnetzwerke
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
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Innovation, competitiveness, growth and tradition in SMEs : Rencontres de St-Gall 2008
1
International journal of global business and competitiveness : a journal of Global Institute of Flexible Systems Management
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of strategic marketing
1
Managing service quality : MSQ ; an international journal
1
Münsteraner Schriften zur Distributions- und Handelsforschung
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Münstersche Schriften zur Kooperation
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New political economy
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Small enterprise research : SER ; the Journal of SEAANZ
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Sport management review
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The IMP journal
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The journal of brand management : an international journal
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Vertikales Marketing und Markenführung im Zeichen von Category-Management
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Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
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2
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
3
SME networking capabilities in export markets and contingencies related to power asymmetry and brand assets
Mitręga, Maciej
- In:
Industrial marketing management : the international …
110
(
2023
),
pp. 129-146
Persistent link: https://www.econbiz.de/10014306717
Saved in:
4
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Roeth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
5
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
6
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
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