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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Brand value"
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Brand equity
5
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Bijmolt, Tammo H. A.
1
Ching, Andrew
1
De Beijer, Dominique
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Dimofte, Claudiu V.
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Dutordoir, Marie
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Eckert, Christine
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Erdem, Tülin
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Fischer, Marc
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Rotemberg, Julio
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
11
Antecedents and outcomes of employee-based brand equity
9
Marketing intelligence & planning
7
SpringerLink / Bücher
7
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Проблемы современной экономики
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marken- und Kommunikationscontrolling
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Marketing Working Papers
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Proceedings of International Academic Conferences
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Qualitative market research : an international journal
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The journal of product & brand management
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Administrative Sciences : open access journal
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Advances in corporate branding
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Brand management in emerging markets : theories and practice
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Digital and social media marketing : a results-driven approach
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Edition Wissenschaft Apprimus
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European journal of marketing : EJM
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European management journal
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Handbook of research on integrating social media into strategic marketing
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International Journal of Energy Economics and Policy : IJEEP
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : JPM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Oeconomia Copernicana
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ECONIS (ZBW)
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1
Stock price reactions to brand value announcements : magnitude and moderators
Dutordoir, Marie
;
Verbeeten, Frank H. M.
;
De Beijer, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 34-47
Persistent link: https://www.econbiz.de/10010517014
Saved in:
2
Drivers of the cost of capital : the joint role of non-financial metrics
Himme, Alexander
;
Fischer, Marc
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10010400693
Saved in:
3
Expected firm altruism, quality provision, and brand extensions
Rotemberg, Julio
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 325-341
Persistent link: https://www.econbiz.de/10009736687
Saved in:
4
Learning models : an assessment of progress, challenges, and new developments
Ching, Andrew
;
Erdem, Tülin
;
Keane, Michael P.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 913-938
Persistent link: https://www.econbiz.de/10010231794
Saved in:
5
Generating global brand equity through corporate social responsibility to key stakeholders
Torres, Anna
;
Bijmolt, Tammo H. A.
;
Tribó, Josep A.
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10009552156
Saved in:
6
Seeing the forest despite the trees : brand effects on choice uncertainty
Eckert, Christine
;
Louviere, Jordan J.
;
Islam, Towhidul
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009613719
Saved in:
7
The performance of global brands in the 2008 financial crisis : a test of two brand value measures
Johansson, Johny K.
;
Dimofte, Claudiu V.
;
Mazvancheryl, …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 235-245
Persistent link: https://www.econbiz.de/10009613721
Saved in:
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