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~person:"Koch, Stefan"
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Brand Value
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Koch, Stefan
Zarantonello, Lia
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Rajagopal
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Borkovsky, Ron N.
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Gupta, Suraksha
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Innovations in services marketing and management : strategies for emerging economies
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
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ECONIS (ZBW)
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1
Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan
;
Dikmen, Asli
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011312103
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2
Adding value to service brands through innovation : a framework for emerging economies
Guceri-Ucar, Gozem
;
Koch, Stefan
- In:
Innovations in services marketing and management : …
,
(pp. 1-26)
.
2014
Persistent link: https://www.econbiz.de/10010200753
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