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subject:"Customer integration"
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Search: subject_exact:"Brand value"
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Customer integration
Brand equity
192
Brand management
188
Markenführung
185
Markenwert
180
Markenimage
131
Brand image
129
Brand value
103
Consumer behaviour
77
Konsumentenverhalten
77
Brand
73
brand value
71
Markenartikel
65
Beziehungsmarketing
24
Relationship marketing
24
Social Web
24
Social web
24
Corporate social responsibility
22
Corporate Social Responsibility
20
Deutschland
20
Germany
20
Markenpolitik
20
Measurement
18
Messung
18
Internet marketing
17
Marketingmanagement
17
Online-Marketing
17
Brand Value
16
Customer value
16
USA
15
United States
15
brand equity
15
Advertising
14
Advertising effects
14
Firm value
14
International marketing
14
Kundenwert
14
Marketing management
14
Unternehmenswert
14
Werbewirkung
14
Firm performance
13
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Autere, Vesa
1
Biraghi, Silvia
1
Breazeale, Michael
1
Cova, Bernard
1
Ensor, John
1
Fantapié Altobelli, Claudia
1
France, Cassandra
1
Füller, Johann
1
Gambetti, Rossella Chiara
1
Grappi, Silvia
1
He, Yong
1
Hippel, Eric von
1
Juntunen, Jouni
1
Juntunen, Mari
1
Merrilees, Bill
1
Merz, Michael A.
1
Miller, Dale
1
Paranque, Bernard
1
Piven, Inna P.
1
Schroll, Roland
1
Thomas, Linn
1
Thomson, John R.
1
Tjandra, Nathalia C.
1
Wolter, Lisa-Charlotte
1
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1
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Analyzing the strategic role of social networking in firm growth and productivity
1
Finance reconsidered : new perspectives for a responsible and sustainable finance
1
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
International journal of nonprofit & voluntary sector marketing
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Management decision : MD
1
Nankai business review international
1
PL Academic research
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Strategisches Marketingmanagement
1
The journal of brand management : an international journal
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11
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1
Co-creating with intermediaries : understanding their power and interest
Tjandra, Nathalia C.
;
Ensor, John
;
Thomson, John R.
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 319-339
Persistent link: https://www.econbiz.de/10012196317
Saved in:
2
How valuable are your customers in the brand value co-creation process? : the development of a Customer Co-Creation Value (CCCV) scale
Merz, Michael A.
;
Zarantonello, Lia
;
Grappi, Silvia
- In:
Journal of business research : JBR
82
(
2018
),
pp. 79-89
Persistent link: https://www.econbiz.de/10011771787
Saved in:
3
Desperately seeking customer engagement : the five-sources model of brand value on social media
Piven, Inna P.
;
Breazeale, Michael
- In:
Analyzing the strategic role of social networking in …
,
(pp. 283-313)
.
2017
Persistent link: https://www.econbiz.de/10011531130
Saved in:
4
Is brand value co-creation actionable? : a facilitation perspective
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1476-1488
Persistent link: https://www.econbiz.de/10011731347
Saved in:
5
Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
Saved in:
6
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
7
Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 631-648)
.
2015
Persistent link: https://www.econbiz.de/10010532535
Saved in:
8
Die Bedeutung von Value Co-Creation für die Marke : eine empirische Analyse aus Konsumentensicht am Beispiel von internetbasierten Anwendungen zur Produktindividualisierung im Kons...
Thomas, Linn
-
2014
Persistent link: https://www.econbiz.de/10010381603
Saved in:
9
Key dimensions of brand value co-creation and its impacts upon customer perception and brand performance : an empirical research in the context of industrial service
Zhang, Jing
;
He, Yong
- In:
Nankai business review international
5
(
2014
)
1
,
pp. 43-69
Persistent link: https://www.econbiz.de/10010337749
Saved in:
10
Co-creating nonprofit brand equity
Juntunen, Mari
;
Juntunen, Jouni
;
Autere, Vesa
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 122-132
Persistent link: https://www.econbiz.de/10010351655
Saved in:
11
User generated brands and their contribution to the diffusion of user innovations
Füller, Johann
;
Schroll, Roland
;
Hippel, Eric von
- In:
Research policy : policy, management and economic …
42
(
2013
)
6/7
,
pp. 1197-1209
Persistent link: https://www.econbiz.de/10010127814
Saved in:
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