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~person:"Frombach, Ralf"
~person:"Ulaga, Wolfgang"
~type_genre:"Aufsatz in Zeitschrift"
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Bundling strategy
11
Leistungsbündel
11
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
7
Supplier relationship management
7
Business services
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Aufsatz in Zeitschrift
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Frombach, Ralf
Ulaga, Wolfgang
Gebauer, Heiko
31
Kohtamäki, Marko
26
Parida, Vinit
25
Kowalkowski, Christian
24
Baines, Tim
14
Raddats, Chris
14
Rabetino, Rodrigo
13
Vendrell-Herrero, Ferran
12
Bigdeli, Ali Ziaee
10
Kindström, Daniel
10
Vaillant, Yancy
9
Wincent, Joakim
9
Burton, Jamie
8
Sjödin, Rönnberg David
8
Witell, Lars
8
Bustinza, Oscar F.
7
Choi, Jay Pil
7
Derudder, Ben
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Lafuente, Esteban
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Lay, Gunter
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Nordin, Fredrik
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Parry, Glenn
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Durugbo, Christopher
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Erkoyuncu, John Ahmet
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Fleisch, Elgar
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Huikkola, Tuomas
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Paiola, Marco
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Saccani, Nicola
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Zolkiewski, Judy
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Bhargava, Hemant K.
5
Cao, Qingning
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Coreynen, Wim
5
Eggert, Andreas
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Hakanen, Taru
5
Hallikas, Jukka
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Kreye, Melanie E.
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Matthyssens, Paul
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Menicucci, Domenico
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of service research
2
Journal of the Academy of Marketing Science
2
Harvard business review : HBR
1
Journal of marketing
1
Journal of service research : JSR
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ECONIS (ZBW)
11
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1
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
Saved in:
2
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
3
The role of a solutions salesperson : reducing uncertainty and fostering adaptiveness
Ulaga, Wolfgang
;
Kohli, Ajay Kumar
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 161-168
Persistent link: https://www.econbiz.de/10011822564
Saved in:
4
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
5
Do customized service packages impede value capture in industrial markets?
Steiner, Michael
;
Eggert, Andreas
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10011453165
Saved in:
6
Revenue and profit implications of industrial service strategies
Eggert, Andreas
;
Hogreve, Jens
;
Ulaga, Wolfgang
; …
- In:
Journal of service research : JSR
17
(
2014
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10010356891
Saved in:
7
Transitioning from product to service-led growth in manufacturing firms : emergent challenges in selecting and managing the industrial sales force
Ulaga, Wolfgang
;
Loveland, James M.
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010359368
Saved in:
8
Hybrid offerings : how manufacturing firms combine goods and services successfully
Ulaga, Wolfgang
;
Reinartz, Werner J.
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 5-23
Persistent link: https://www.econbiz.de/10009384694
Saved in:
9
Industrial services, product innovations, and firm profitability : a multiple-group latent growth curve analysis
Eggert, Andreas
;
Hogreve, Jens
;
Ulaga, Wolfgang
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 661-670
Persistent link: https://www.econbiz.de/10009273128
Saved in:
10
How to sell services more profitably
Reinarzt, Werner
;
Ulaga, Wolfgang
- In:
Harvard business review : HBR
86
(
2008
)
5
,
pp. 90-96
Persistent link: https://www.econbiz.de/10003692125
Saved in:
11
The transition from product to service in business markets : an agenda for academic inquiry
Jacob, Frank
;
Ulaga, Wolfgang
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 247-253
Persistent link: https://www.econbiz.de/10003713056
Saved in:
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