Mueller, Christiana; Poandl, Elisabeth Maria; Glinik, Martin - In: Journal of business models : JOBM 7 (2019) 3, pp. 47-56
Developing a viable business model is crucial when founding a start-up. We present a teaching approach based on business model development in the context of the Gruendungsgarage. Following a blended learning approach, the business model was developed with the aid of a MOOC, a business model...