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~type_genre:"Arbeitspapier"
~type_genre:"Lehrbuch"
~subject:"Procurement"
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B-to-B-Marketing
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36
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Kleinaltenkamp, Michael
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A structural model of organizational buying for B2B markets : innovation adoption with share of wallet contracts
Mojir, Navid
;
Sudhir, K.
-
2021
Persistent link: https://www.econbiz.de/10012807923
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2
Technischer Vertrieb : Grundlagen des Business-to-Business Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2000
-
2., neu bearb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10000672594
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3
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
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4
Technischer Vertrieb : Grundlagen
Kleinaltenkamp, Michael
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10014005454
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