//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-business marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
8
Business-to-business marketing
8
Lieferantenmanagement
5
Supplier relationship management
5
Marketing management
2
Marketing theory
2
Marketingmanagement
2
Marketingtheorie
2
Beziehungsmarketing
1
Brand
1
Brand management
1
Bundling strategy
1
Developing countries
1
Dienstleistungsmarketing
1
Economic development
1
Entwicklung
1
Entwicklungsländer
1
Firm performance
1
Leistungsbündel
1
Markenartikel
1
Markenführung
1
Naresh K. Malhotra
1
Preismanagement
1
Pricing strategy
1
Regional cluster
1
Regionales Cluster
1
Relationship marketing
1
Services marketing
1
Unternehmenserfolg
1
more ...
less ...
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Reprint
Article in journal
1,985
Aufsatz in Zeitschrift
1,985
Aufsatz im Buch
472
Book section
472
Hochschulschrift
409
Thesis
315
research-article
255
Graue Literatur
166
Non-commercial literature
166
Case study
133
Fallstudie
133
Collection of articles of several authors
112
Sammelwerk
112
Bibliografie enthalten
94
Bibliography included
94
Arbeitspapier
67
Working Paper
67
Aufsatzsammlung
56
Lehrbuch
55
Textbook
44
Dissertation u.a. Prüfungsschriften
40
conceptual-paper
34
Ratgeber
32
case-report
30
Guidebook
28
review
23
review-article
20
Conference paper
15
Handbook
15
Handbuch
15
Konferenzbeitrag
15
Konferenzschrift
14
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
9
Festschrift
8
viewpoint
6
Interview
5
Systematic review
5
more ...
less ...
Language
All
English
8
Author
All
Blois, Keith J.
1
Deshpandé, Rohit
1
Dwyer, F. R.
1
Farley, John U.
1
Håkansson, Håkan
1
Lancioni, Richard
1
Lusch, Robert F.
1
Malhotra, Naresh K.
1
Mudambi, Susan
1
Oh, Sejo
1
Schau, Hope Jensen
1
Schurr, Paul H.
1
Sheth, Jagdish N.
1
Smith, Michael F.
1
Uslay, Can
1
Vargo, Stephen L.
1
Webster, Frederick E.
1
Östberg, Claes
1
more ...
less ...
Published in...
All
Relational and functional integration
2
Brand management ; Vol. 4
1
International marketing ; Vol. 1
1
Legends in marketing
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Marketing-mix strategies - product strategy and promotion strategy
1
The impact of theory on representations of the consumer and the marketing organisation
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
2
Branding importance in business-to-business markets : three buyer clusters
Mudambi, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922784
Saved in:
3
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L.
;
Lusch, Robert F.
-
2009
Persistent link: https://www.econbiz.de/10003836309
Saved in:
4
Intraorganizational influences on business-to-business pricing strategies : a political economy perspective
Lancioni, Richard
;
Schau, Hope Jensen
;
Smith, Michael F.
-
2009
Persistent link: https://www.econbiz.de/10003836584
Saved in:
5
Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
Saved in:
6
Are business-to-business relationships inherently unstable?
Blois, Keith J.
-
2008
Persistent link: https://www.econbiz.de/10003727189
Saved in:
7
Industrial marketing : an organizational problem?
Håkansson, Håkan
;
Östberg, Claes
-
2008
Persistent link: https://www.econbiz.de/10003611373
Saved in:
8
Triad lessons : generalizing results on high performance firms in five business-to-business markets
Deshpandé, Rohit
;
Farley, John U.
;
Webster, Frederick E.
-
2008
Persistent link: https://www.econbiz.de/10003655491
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->