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subject:"Marketing management"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
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Search: subject_exact:"Business-to-consumer marketing"
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Marketing management
Pricing strategy
Consumer goods marketing
170
Konsumgütermarketing
170
Consumer behaviour
55
Konsumentenverhalten
55
USA
33
United States
33
Brand management
21
Markenführung
21
Consumer goods industry
18
Konsumgüterindustrie
18
Theorie
17
Theory
17
Marketingmanagement
15
Beziehungsmarketing
14
Competition
14
Relationship marketing
14
Wettbewerb
14
Deutschland
13
Germany
13
Brand
11
Markenartikel
11
Consumer goods
10
Konsumgüter
10
Advertising effects
9
Preisbindung
9
Resale price maintenance
9
Werbewirkung
9
Brand image
8
Einzelhandelspreis
8
International marketing
8
Internationales Marketing
8
Markenimage
8
Preismanagement
8
Retail price
8
Distribution channel
7
Lieferantenmanagement
7
Supplier relationship management
7
Vertriebsweg
7
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Article
19
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4
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Article in journal
Hochschulschrift
31
Thesis
30
Aufsatz in Zeitschrift
23
Bibliografie enthalten
18
Bibliography included
18
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17
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17
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9
Non-commercial literature
9
Collection of articles of several authors
8
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8
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6
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6
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3
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2
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English
17
German
6
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Gundlach, Gregory T.
3
Diller, Hermann
2
Elzinga, Kenneth G.
2
Beinert, Markus
1
Berghoff, Hartmut
1
Borghini, Stefania
1
Comanor, William S.
1
Decker, Reinhold
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Dollet, Jean Noel
1
Díaz, Angel
1
Fernández-Moya, María Eugenia
1
Gierl, Heribert
1
Goldbach, Maria
1
Golfetto, Francesca
1
Graham, Charles D. A.
1
Heumann, Simona
1
Hurth, Joachim
1
Jadlow, Joseph M.
1
Jørgensen, Anne-Katrine
1
Kanagasabapathi, Balasubramanian
1
Kolbow, Berti
1
Krause, Melanie
1
Krishnan, Kunal
1
Lamey, Lien
1
Mills, David E.
1
Philips, Jodi
1
Raj, K. Antony Arokia Durai
1
Reynar, Angela
1
Rinallo, Diego
1
Royd-Taylor, Lyvia
1
Röhle, Matthias
1
Saatkamp, Jörg
1
Salant, David J.
1
Sandager, Sara
1
Schneidewind, Uwe
1
Seuring, Stefan
1
Shah, Mitul
1
Shrivastava, Suyashi
1
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Published in...
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The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
3
Marketing : ZFP ; journal of research and management
2
Review of industrial organization : RIO
2
International journal of business excellence
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of advertising research
1
Journal of business economics : JBE
1
Journal of business strategies
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of marketing management : MM
1
Psychology & marketing
1
Research in world economy
1
Strategic change : SC ; briefings in entrepreneurial finance
1
The antitrust bulletin
1
The journal of business & industrial marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
1
Zeitschrift für Planung : ZP
1
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ECONIS (ZBW)
23
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1
Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus
- In:
Research in world economy
10
(
2019
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
Saved in:
2
Special issue: resale price maintenance a decade after Leegin
Elzinga, Kenneth G.
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011781914
Saved in:
3
Resale price maintenance post Leegin : a model of RPM incentives
Comanor, William S.
;
Salant, David J.
- In:
Review of industrial organization : RIO
50
(
2017
)
2
,
pp. 169-179
Persistent link: https://www.econbiz.de/10011781934
Saved in:
4
Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel
;
Díaz, Angel
;
Fernández-Moya, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
Saved in:
5
Flourishing in a dictatorship : Agfa's marketing and the Nazi regime
Berghoff, Hartmut
;
Kolbow, Berti
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 71-96
Persistent link: https://www.econbiz.de/10009758520
Saved in:
6
Consumer decision making regarding a "green" everyday product
Thøgersen, John
;
Jørgensen, Anne-Katrine
;
Sandager, Sara
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 187-197
Persistent link: https://www.econbiz.de/10009534095
Saved in:
7
Performance evaluation of Adstock models using market drivers in the consumer packaged goods (CPG) industry
Raj, K. Antony Arokia Durai
;
Kanagasabapathi, …
- In:
International journal of electronic marketing and …
5
(
2012
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009699805
Saved in:
8
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
Saved in:
9
Leggin and procompetitive resale price maintenance
Elzinga, Kenneth G.
;
Mills, David E.
- In:
The antitrust bulletin : the journal of American and …
55
(
2010
)
2
,
pp. 349-379
Persistent link: https://www.econbiz.de/10008667657
Saved in:
10
Special issue: antitrust analysis of resale price maintenance after Leegin ; Vol. II
Gundlach, Gregory T.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008667658
Saved in:
11
Special issue: antitrust analysis of resale price maintenance after Leegin ; Vol. I
Gundlach, Gregory T.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008667659
Saved in:
12
Exploring visitor experiences at trade shows
Rinallo, Diego
;
Borghini, Stefania
;
Golfetto, Francesca
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 249-258
Persistent link: https://www.econbiz.de/10003976049
Saved in:
13
Ortswechsel : Pop-Up-Stores als innovativer Betriebstyp
Hurth, Joachim
;
Krause, Melanie
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
1
,
pp. 33-40
Persistent link: https://www.econbiz.de/10003956953
Saved in:
14
Antitrust analysis of resale price maintenance after Leegin
Gundlach, Gregory T.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008663542
Saved in:
15
New technologies drive CPG media mix optimization
Reynar, Angela
;
Philips, Jodi
;
Heumann, Simona
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 416-427
Persistent link: https://www.econbiz.de/10008857204
Saved in:
16
Marketinginnovativität : Konzeptionalisierung und Validierung einer strategischen Kernkompetenz im Konsumgüter-Marketing
Beinert, Markus
;
Diller, Hermann
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10003810140
Saved in:
17
What's the point of Marketing anyway? : the prevalence, temporal extent and implications of long-term market share equilibrium
Graham, Charles D. A.
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 687-874
Persistent link: https://www.econbiz.de/10003902326
Saved in:
18
The 2007 leegin decision on resale price maintenance and its implications for firms' distribution strategies
Jadlow, Joseph M.
- In:
Journal of business strategies
26
(
2009
)
2
,
pp. 159-165
Persistent link: https://www.econbiz.de/10003919484
Saved in:
19
Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods
Royd-Taylor, Lyvia
- In:
Strategic change : SC ; briefings in entrepreneurial finance
16
(
2007
)
1/2
,
pp. 79-86
Persistent link: https://www.econbiz.de/10003461038
Saved in:
20
Mit interpretativem Management zum ökologischen Massenmarkt
Schneidewind, Uwe
;
Goldbach, Maria
;
Seuring, Stefan
- In:
Umweltwirtschaftsforum : uwf ; die …
11
(
2003
)
1
,
pp. 15-19
Persistent link: https://www.econbiz.de/10001741593
Saved in:
21
Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
Saved in:
22
Planung und Kontrolle der Preise für geringwertige Güter des täglichen Bedarfs
Gierl, Heribert
- In:
Zeitschrift für Planung : ZP
12
(
2001
)
1
,
pp. 73-87
Persistent link: https://www.econbiz.de/10001566573
Saved in:
23
Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold
- In:
Journal of business economics : JBE
67
(
1997
)
11
,
pp. 1167-1187
Persistent link: https://www.econbiz.de/10001228359
Saved in:
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