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Category Management
14
Category management
14
Einzelhandel
5
Retail trade
5
Brand management
4
Markenführung
4
Consumer behaviour
3
Konsumentenverhalten
3
Retail assortment
3
Sales promotion
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Sortiment
3
Verkaufsförderung
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Bayes-Statistik
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Bayesian inference
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Einzelhandelspreis
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Preiselastizität
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Preismanagement
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Price elasticity
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Pricing strategy
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Assortment planning
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Australia
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Australien
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Consumer goods marketing
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14
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Talukdar, Debabrata
2
Bandyopadhyay, Subir
1
Dass, Mayukh
1
Dawes, John G.
1
Dekimpe, Marnik G.
1
Dotson, Jeffrey P.
1
Farris, Paul W.
1
Fox, Edward J.
1
Gaidarev, Peter
1
Gauri, Dinesh K.
1
Gielens, Katrijn
1
Gosavi, Abhijit
1
Greenacre, Luke
1
Hall, Joseph M.
1
Hirche, Martin
1
Kahn, Barbara E.
1
Kamakura, Wagner A.
1
Kang, Wooseong
1
Kopalle, Praveen K.
1
Krishna, Aradhna
1
Kumar, Piyush
1
Kurtuluş, Mümin
1
Levy, Michael
1
Ma, Yu
1
Mantrala, Murali K.
1
Murray, Chase C.
1
Nakkas, Alper
1
Narasimhan, Chakravarthi
1
Pancras, Joseph
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Pauwels, Koen
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Quan, Yiran
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Raju, Jagmohan Singh
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Seetharaman, Seethu
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Sloot, Laurens M.
1
Thomas, Jacquelyn S.
1
Topaloglu, Omer
1
Verhoef, Peter C.
1
Wei, Susan
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Ülkü, Sezer
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Journal of retailing
Journal of retailing and consumer services
10
Handelsforschung
8
Journal of marketing
8
Journal of marketing research : JMR
8
SpringerLink / Bücher
8
The international review of retail, distribution and consumer research
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
Gabler Edition Wissenschaft
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
ERIM report series research in management
4
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Management Science
4
Marketing Science
4
Economics Papers from University Paris Dauphine
3
Hamburger Schriften zur Marketingforschung
3
Harvard-Business-Manager : das Wissen der Besten
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Journal of the Operational Research Society : OR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Open Access publications from Université Paris-Dauphine
3
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
2
Commercio : rivista di economia e politica commerciale
2
Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
ERIM Report Series Research in Management
2
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
2
Faculty research papers / The Fuqua School of Business, Duke University
2
Forschungsgruppe Konsum und Verhalten
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
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ECONIS (ZBW)
14
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1
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
2
Predicting under- and overperforming SKUs within the distribution-market share relationship
Hirche, Martin
;
Farris, Paul W.
;
Greenacre, Luke
;
Quan, …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 667-714
Persistent link: https://www.econbiz.de/10013270711
Saved in:
3
The impact of category captainship on the breadth and appeal of a retailer's assortment
Kurtuluş, Mümin
;
Ülkü, Sezer
;
Dotson, Jeffrey P.
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10010408217
Saved in:
4
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
5
Modeling dependencies in brand choice outcomes across complementary categories
Ma, Yu
;
Seetharaman, Seethu
;
Narasimhan, Chakravarthi
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 47-62
Persistent link: https://www.econbiz.de/10009513167
Saved in:
6
Brand-pack size cannibalization arising from temporary price promotions
Dawes, John G.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 343-355
Persistent link: https://www.econbiz.de/10009622998
Saved in:
7
Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.
;
Gielens, Katrijn
;
Raju, Jagmohan Singh
- In:
Journal of retailing
87
(
2011
),
pp. 17-28
Persistent link: https://www.econbiz.de/10009269268
Saved in:
8
Joint optimization of product price, display orientation and shelf-space allocation in retail category management
Murray, Chase C.
;
Talukdar, Debabrata
;
Gosavi, Abhijit
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003988220
Saved in:
9
Retailer dynamic pricing and ordering decisions : category management versus brand-by-brand approaches
Hall, Joseph M.
;
Kopalle, Praveen K.
;
Krishna, Aradhna
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003988227
Saved in:
10
A dynamic model of cross-category competition : theory, tests and applications
Bandyopadhyay, Subir
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 468-479
Persistent link: https://www.econbiz.de/10003930086
Saved in:
11
Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
Saved in:
12
The impact of brand delisting on store switching and brand switching intentions
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 281-296
Persistent link: https://www.econbiz.de/10003782186
Saved in:
13
Chain-wide and store-level analysis for cross-category management
Kamakura, Wagner A.
;
Kang, Wooseong
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 159-170
Persistent link: https://www.econbiz.de/10003452312
Saved in:
14
How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods
Pauwels, Koen
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10003517343
Saved in:
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