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~isPartOf:"European Sport management quarterly : ESMQ"
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European Sport management quarterly : ESMQ
International review on public and non-profit marketing
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International journal of advertising : the quarterly review of marketing communications
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The journal of consumer marketing
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European journal of marketing : EJM
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International Review on Public and Nonprofit Marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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European Journal of Marketing
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International journal of emerging markets
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of promotion management : innovations in planning and applied research
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Key debates and contemporary issues in nonprofit marketing
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World review of entrepreneurship, management and sustainable development
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From cause-related marketing strategy to implementation in professional basketball organizations : a matter of alignment
Schyvinck, Cleo
;
Willem, Annick
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
1
,
pp. 58-79
Persistent link: https://www.econbiz.de/10012177377
Saved in:
2
Cause-related marketing in sports : the power of altruism
Joo, Soyoung
;
Koo, Jakeun
;
Fink, Janet S.
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
3
,
pp. 316-340
Persistent link: https://www.econbiz.de/10011577874
Saved in:
3
Cause-related sport marketing : an organizing framework and knowledge development opportunities
Yuksel, Mujde
;
McDonald, Mark A.
;
Joo, Soyoung
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
1
,
pp. 58-85
Persistent link: https://www.econbiz.de/10011564401
Saved in:
4
Doing good in the right place : city residents' evaluations of professional football teams' local (vs. distant) corporate social responsibility activities
Kulczycki, Wojciech
;
Koenigstorfer, Joerg
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 502-524
Persistent link: https://www.econbiz.de/10011607461
Saved in:
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