Doing good in the right place : city residents' evaluations of professional football teams' local (vs. distant) corporate social responsibility activities
Year of publication: |
September 2016
|
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Authors: | Kulczycki, Wojciech ; Koenigstorfer, Joerg |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 16.2016, 4, p. 502-524
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Subject: | Corporate social responsibility (CSR) | cause-related marketing | attributions | football teams | geographical focus | Corporate Social Responsibility | Corporate social responsibility | Fußball | Football | Profisport | Professional sports | Unternehmenserfolg | Firm performance | Arbeitsgruppe | Team |
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