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Liston-Heyes, Catherine
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Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon
;
Liston-Heyes, Catherine
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
92
(
2010
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
Saved in:
2
Employee Participation in Cause-Related Marketing Strategies: A Study of Management Perceptions from British Consumer Service Industries
Liu, Gordon
;
Liston-Heyes, Catherine
;
Ko, Wai-Wai
- In:
Journal of Business Ethics
92
(
2010
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10008522393
Saved in:
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