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Search: subject_exact:"Cause-related marketing"
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Cause-Related Marketing
15
Cause-related marketing
15
Consumer behaviour
13
Konsumentenverhalten
13
Marketing management
5
Marketingmanagement
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Fundraising
3
Altruism
2
Altruismus
2
Skepticism
2
Admiration
1
Advertising
1
Affective arousal
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Arbeitsverhalten
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Attitudes
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Attribution theory
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Benefit framing
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Bibliometrics
1
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Cause category
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Cause marketing
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Cause-brand alliance
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Cause-related marketing (CrM)
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Cause-related products
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China
1
Confidence
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Consumer scepticism
1
Corporate social initiatives
1
Cross-cultural marketing
1
Crowding-out
1
Cultural orientation
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Donation
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Ang, Tyson
1
Arslanagic-Kalajdzic, Maja
1
Bowen, Melanie
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Chao, Melody M.
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Coleman, Joshua T.
1
Dlačić, Jasmina
1
Edmondson, Diane R.
1
Edwards, Steven M.
1
Fennell, Patrick B.
1
Gibbert, Michael
1
Grace, Sarah C.
1
Grolleau, Gilles
1
He, Hongwei
1
Hsieh, Meng-Hua
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Ibanez-Hafkamp, Lisette
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Jeong, Hyun Ju
1
Kadic-Maglajlic, Selma
1
Kim, Shinhye
1
Kuber, Gayatri
1
Kuo, Andrew
1
La Ferle, Carrie
1
Lafferty, Barbara A.
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Lavoie, Nathalie
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Lee, Mira
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Liou, Ru-Shiun
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Manyiwa, Simon
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McPherson, Mark
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Mendini, Monica
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Nguyen, Nga
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Paek, Hye-jin
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Peter, Paula C.
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Priporas, Constantinos Vasilios
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Rapert, Molly Inhofe
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Samu, Sridhar
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Thyroff, Anastasia E.
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Wei, Shuqin
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Wen, Xiaohan
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Journal of business research : JBR
International review on public and non-profit marketing
25
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
11
Journal of marketing communications
10
Psychology & marketing
10
Journal of Business Ethics
8
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Journal of the Academy of Marketing Science
6
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
European Sport management quarterly : ESMQ
4
European journal of marketing : EJM
4
International Review on Public and Nonprofit Marketing
4
International journal of nonprofit & voluntary sector marketing
4
Journal of promotion management : JPM
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
4
Apas Papers
3
Cogent Business & Management
3
Cogent business & management
3
European Journal of Marketing
3
International journal of emerging markets
3
International journal of hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Business Research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing
3
Key debates and contemporary issues in nonprofit marketing
3
MPRA Paper
3
Sport management review
3
World review of entrepreneurship, management and sustainable development
3
AMS review : official publication of the Academy of Marketing Science
2
Amfiteatru Economic Journal
2
Asian Journal of Sustainability and Social Responsibility (AJSSR)
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ECONIS (ZBW)
15
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1
Doing good by sharing messages : an investigation of "You Share, We Donate" campaigns and how they can attain viral success
Wen, Xiaohan
;
Kim, Shinhye
;
Bowen, Melanie
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534234
Saved in:
2
CSR-related consumer scepticism : A review of the literature and future research directions
Nguyen, Nga
;
Priporas, Constantinos Vasilios
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014468555
Saved in:
3
"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja
;
Kadic-Maglajlic, Selma
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 130-142
Persistent link: https://www.econbiz.de/10013040656
Saved in:
4
The generous consumer : interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions
Rapert, Molly Inhofe
;
Thyroff, Anastasia E.
;
Grace, Sarah C.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 838-847
Persistent link: https://www.econbiz.de/10012581667
Saved in:
5
Consumer mindsets matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, Ozge
;
Hsieh, Meng-Hua
- In:
Journal of business research : JBR
129
(
2021
),
pp. 418-427
Persistent link: https://www.econbiz.de/10012509631
Saved in:
6
The moderating role of donation quantifiers on price fairness judgments
Fennell, Patrick B.
;
Coleman, Joshua T.
;
Kuo, Andrew
- In:
Journal of business research : JBR
110
(
2020
),
pp. 464-473
Persistent link: https://www.econbiz.de/10012237881
Saved in:
7
Does the global vs. local scope matter? : contingencies of cause-related marketing in a developed market
Wei, Shuqin
;
Ang, Tyson
;
Liou, Ru-Shiun
- In:
Journal of business research : JBR
108
(
2020
),
pp. 201-212
Persistent link: https://www.econbiz.de/10012175301
Saved in:
8
Cause-related marketing and employee engagement : the roles of admiration, implicit morality beliefs, and moral identity
He, Hongwei
;
Chao, Melody M.
;
Zhu, Weichun
- In:
Journal of business research : JBR
95
(
2019
),
pp. 83-92
Persistent link: https://www.econbiz.de/10011979784
Saved in:
9
The dual-process model of similarity in cause-related marketing : how taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Mendini, Monica
;
Peter, Paula C.
;
Gibbert, Michael
- In:
Journal of business research : JBR
91
(
2018
),
pp. 195-204
Persistent link: https://www.econbiz.de/10011902927
Saved in:
10
Do the ends justify the means? : how altruistic values moderate consumer responses to corporate social initiatives
Zasuwa, Grzegorz
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3714-3719
Persistent link: https://www.econbiz.de/10011515243
Saved in:
11
Cause-related marketing of products with a negative externality
Grolleau, Gilles
;
Ibanez-Hafkamp, Lisette
;
Lavoie, Nathalie
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4321-4330
Persistent link: https://www.econbiz.de/10011554574
Saved in:
12
A note on the role of cause type in cause-related marketing
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1455-1460
Persistent link: https://www.econbiz.de/10010379306
Saved in:
13
Corporate social responsibility effects on social network sites
Jeong, Hyun Ju
;
Paek, Hye-jin
;
Lee, Mira
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1889-1895
Persistent link: https://www.econbiz.de/10009772338
Saved in:
14
Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie
;
Kuber, Gayatri
;
Edwards, Steven M.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
Saved in:
15
The effect of fit and dominance in cause marketing communications
Samu, Sridhar
;
Wymer, Walter
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 432-440
Persistent link: https://www.econbiz.de/10003839875
Saved in:
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