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Cause-Related Marketing
32
Cause-related marketing
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Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
1
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1
Sustainable Marketing Management : Grundlagen und Cases
1
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1
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1
Cause-related marketing
Sattar, Muhammad Muzamil
;
Barr, Jacob Charles
;
Sfodera, …
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 71-95)
.
2023
Persistent link: https://www.econbiz.de/10014287118
Saved in:
2
Cause-related marketing and consumer buying behavior : opportunities and challenges
Nair, Suja Ravindran
- In:
Emotional, sensory, and social dimensions of consumer …
,
(pp. 324-348)
.
2020
Persistent link: https://www.econbiz.de/10012226221
Saved in:
3
Zwischen unternehmerischer Verantwortung und Greenwashing : eine Best Practice-Perspektive
Kläsener, Robert
- In:
Wirtschaftsethik : sozialethische Beiträge
,
(pp. 203-222)
.
2020
Persistent link: https://www.econbiz.de/10012425480
Saved in:
4
Corporate social responsibility in packaging : environmental and social issues
Kiygi-Calli, Meltem
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 129-144)
.
2019
Persistent link: https://www.econbiz.de/10012104173
Saved in:
5
Environmental cause marketing
Basil, Debra Z.
;
Runté, Mary
;
Liebetrau, Jennifer
- In:
Business strategies for sustainability
,
(pp. 316-334)
.
2019
Persistent link: https://www.econbiz.de/10011933081
Saved in:
6
Cause-related marketing and disaster management : opportunities from tourism-related initiatives
Aliperti, Guiseppe
;
Rizzi, Francesco
;
Frey, Marco
- In:
The Routledge companion to risk, crisis and security in …
,
(pp. 351-363)
.
2018
Persistent link: https://www.econbiz.de/10011870027
Saved in:
7
Cause-related marketing
Değermen Erenkol, H. Anıl
- In:
Emerging trends in business : an interdisciplinary approach
,
(pp. 77-90)
.
2017
Persistent link: https://www.econbiz.de/10011887955
Saved in:
8
Cause-related Marketing im Event-Tourismus
Vilmar, Answin
- In:
Events und Tourismus : Stand und Perspektiven der …
,
(pp. 263-280)
.
2016
Persistent link: https://www.econbiz.de/10011545921
Saved in:
9
Social enterprise and nonprofit ventures
Helm, Scott T.
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 334-365)
.
2016
Persistent link: https://www.econbiz.de/10011540742
Saved in:
10
Corporate social responsibility and cause-related marketing in school sports events : assessing consumption decisions of external stakeholders
Ramos, Ana
;
Alves, Helena
;
Leitão, João
- In:
Corporate responsibility and stakeholding
,
(pp. 179-197)
.
2016
Persistent link: https://www.econbiz.de/10011567496
Saved in:
11
Kaufanreize durch Nachhaltigkeit schaffen : Potentialanalyse von Cause-Related Marketing für Versicherungs-Apps
Lucke, Sabrina
;
Heinze, Jörg
- In:
Marktplätze im Umbruch : digitale Strategien für …
,
(pp. 247-254)
.
2015
Persistent link: https://www.econbiz.de/10011441163
Saved in:
12
Determinants of Saudi consumers' willingness to participate in cause-related marketing (CRM) campaigns
Alharthi, Sager
;
Valenzuela, Fredy-Roberto
;
Fisher, Josie
- In:
Emerging research on Islamic marketing and tourism in …
,
(pp. 42-69)
.
2015
Persistent link: https://www.econbiz.de/10010417097
Saved in:
13
Soziale Produktattribute in der Produktpolitik
Mirkovic, Mario
;
Weber, Torsten
- In:
CSR und Produktmanagement : langfristige …
,
(pp. 181-195)
.
2015
Persistent link: https://www.econbiz.de/10011290672
Saved in:
14
Quid pro quo? : Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising
Planken, Brigitte Chantal
;
Verheijen, Steef
- In:
Communicating corporate social responsibility : …
,
(pp. 405-424)
.
2014
Persistent link: https://www.econbiz.de/10010346502
Saved in:
15
Nachhaltigkeit in der Preis- und Konditionenpolitik
Simon, Hermann
;
Gathen, Andreas von der
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 251-270)
.
2014
Persistent link: https://www.econbiz.de/10010476272
Saved in:
16
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
17
A critical review of corporate social responsibility practices from a marketing perspective : is cause-related marketing really a "win-win-win" situation?
Hemat, Hosei
;
Yüksel, Ülkü
- In:
Corporate social responsibility in the global business world
,
(pp. 3-26)
.
2014
Persistent link: https://www.econbiz.de/10010127734
Saved in:
18
The corporate paradox : marketing, innovation, corruption and pollution : an overview of corporate successes and failures
Leonard, Liam
;
Gonzalez-Perez, Maria Alejandra
- In:
Principles and strategies to balance ethical, social …
,
(pp. 1-19)
.
2013
Persistent link: https://www.econbiz.de/10009748532
Saved in:
19
Cause-related marketing
Dann, Susan
;
Hollis, Charles
;
Stuart, Helen
-
2013
Persistent link: https://www.econbiz.de/10009729891
Saved in:
20
Critical success factors of cause-related marketing
Papasolomou, Ioanna
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 359-373)
.
2013
Persistent link: https://www.econbiz.de/10009668194
Saved in:
21
Legal issues to be considered before setting in force consumer-centric marketing strategies within the European Union
Tzoulia, Eleni
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 36-56)
.
2013
Persistent link: https://www.econbiz.de/10009668208
Saved in:
22
Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits
Einstein, Mara
- In:
The Routledge companion to advertising and promotional …
,
(pp. 373-385)
.
2013
Persistent link: https://www.econbiz.de/10010197434
Saved in:
23
Cause related Marketing als Instrument ethischer Unternehmensführung im Mittelstand
Schwill, Jürgen
;
Brandt, Sabine
- In:
Marketing in Forschung und Praxis : [Jubiläumsausgabe …
,
(pp. 1103-1124)
.
2013
Persistent link: https://www.econbiz.de/10009780049
Saved in:
24
Sport and sponsorship
Cousens, Laura
;
Bradish, Cheri
- In:
Managing sport business : an introduction
,
(pp. 264-284)
.
2012
Persistent link: https://www.econbiz.de/10009305450
Saved in:
25
Cause-related marketing
Aldous, Jay
- In:
Nonprofit management 101 : a complete and practical …
,
(pp. 373-387)
.
2011
Persistent link: https://www.econbiz.de/10009127371
Saved in:
26
Cause-Related Marketing
Kienzle, Stephanie
;
Rennhak, Carsten
;
Nufer, Gerd
- In:
Kommunikationspolitik im 21. Jahrhundert
,
(pp. 101-126)
.
2010
Persistent link: https://www.econbiz.de/10008780531
Saved in:
27
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
28
Managing community involvement programmes
Langford, Martin
- In:
Exploring public relations
,
(pp. 338-363)
.
2009
Persistent link: https://www.econbiz.de/10003946721
Saved in:
29
Corporate social responsibility and cause-related marketing : an overview
Brønn, Peggy Simcic
;
Vrioni, Albana Belliu
-
2008
Persistent link: https://www.econbiz.de/10003717733
Saved in:
30
Cause-related marketing : a coalignment of marketing strategy and corporate philanthropy
Varadarajan, P. Rajan
;
Menon, Anil
-
2008
Persistent link: https://www.econbiz.de/10003717735
Saved in:
31
Cause-related marketing : ethics and the ecstatic
Smith, Warren
;
Higgins, Matthew
-
2008
Persistent link: https://www.econbiz.de/10003717737
Saved in:
32
Cause-related marketing : doing good for your company and your cause
Papasolomou, Ioanna
- In:
The Ashgate research companion to corporate social …
,
(pp. 387-397)
.
2008
Persistent link: https://www.econbiz.de/10003738648
Saved in:
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