Nachhaltigkeit in der Preis- und Konditionenpolitik
Year of publication: |
2014
|
---|---|
Authors: | Simon, Hermann ; Gathen, Andreas von der |
Published in: |
Sustainable Marketing Management : Grundlagen und Cases. - Wiesbaden : Springer Gabler, ISBN 3-658-02436-4. - 2014, p. 251-270
|
Subject: | Preismanagement | Pricing strategy | Öko-Produkt | Sustainable product | Cause-Related Marketing | Cause-related marketing | Zahlungsbereitschaftsanalyse | Willingness to pay | Deutschland | Germany |
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