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subject:"Australien"
~subject:"Deutschland"
~type_genre:"Article in journal"
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Search: subject_exact:"Celebrity-Werbung"
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Australien
Deutschland
Celebrity endorsement
569
Celebrity-Werbung
569
Advertising effects
348
Werbewirkung
348
Consumer behaviour
237
Konsumentenverhalten
237
Brand image
167
Markenimage
167
Brand management
151
Markenführung
151
Advertising
99
Werbung
99
Athletes
76
Sportler
76
Social Web
70
Social web
70
Credibility
55
celebrity endorsement
55
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54
Internet marketing
53
Online-Marketing
53
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52
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51
Markenartikel
50
United States
50
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36
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36
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34
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34
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30
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30
celebrity
26
advertising
22
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21
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20
China
19
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19
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19
purchase intention
19
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Dix, Steve
1
Ehrmann, Thomas
1
Franck, Egon
1
Gierl, Heribert
1
Hollensen, Svend
1
Ilicic, Jasmina
1
Johns, Raechel
1
Lis, Bettina
1
Lord, Kenneth R.
1
Meiseberg, Brinja
1
Mitsis, Ann
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Nüesch, Stephan
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Pappu, Ravi
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Post, Martin
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European journal of marketing : EJM
1
International journal of nonprofit & voluntary sector marketing
1
JMM : the international journal on media management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of current issues and research in advertising : JCIRA
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of sports economics
1
Journal of vacation marketing : an international journal
1
Kyklos : international review for social sciences
1
Marketing intelligence & planning
1
Psychology & marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
13
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1
The emerging market for "Delebs" (dead celebrities) : an ethics-based, sustainability analysis of key stakeholder positions
D'Rozario, Denver
;
Yang, Guang
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 252-273
Persistent link: https://www.econbiz.de/10012257944
Saved in:
2
Effects of sport celebrity transgressions : an exploratory study
Sassenberg, A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011304061
Saved in:
3
The power of celebrity : exploring the basis for Oprah's successful endorsement of Australia as a vacation destination
Johns, Raechel
;
Weir, Brian
;
Weir, Ruth
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10011305748
Saved in:
4
Reach for Generation Y : using celebrity endorsement to communicate about nonprofit causes with young people in Australia
Branigan, Elizabeth
;
Mitsis, Ann
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 314-321
Persistent link: https://www.econbiz.de/10011378459
Saved in:
5
Eclipsing : when celebrities overshadow the brand
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1040-1050
Persistent link: https://www.econbiz.de/10010460828
Saved in:
6
What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina
;
Post, Martin
- In:
JMM : the international journal on media management
15
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
Saved in:
7
Selection of celebrity endorsers : a case approach to developing an endorser selection process model
Hollensen, Svend
;
Schimmelpfennig, Christian
- In:
Marketing intelligence & planning
31
(
2013
)
1
,
pp. 88-102
Persistent link: https://www.econbiz.de/10009722444
Saved in:
8
Celebrity endorsement, brand credibility and brand equity
Spry, Amanda
;
Pappu, Ravi
;
Cornwell, T. Bettina
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 882-909
Persistent link: https://www.econbiz.de/10009231679
Saved in:
9
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
10
Superstar effect in deluxe gastronomy : an empirical analysis of value creation in German quality restaurants
Ehrmann, Thomas
;
Meiseberg, Brinja
;
Ritz, Christian
- In:
Kyklos : international review for social sciences
62
(
2009
)
4
,
pp. 526-541
Persistent link: https://www.econbiz.de/10003897875
Saved in:
11
Informational and transformational responses to celebrity endorsements
Lord, Kenneth R.
;
Putrevu, Sanjay
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003862200
Saved in:
12
Local heroes and superstars : an empirical analysis of star attraction in German soccer
Brandes, Leif
;
Franck, Egon
;
Nüesch, Stephan
- In:
Journal of sports economics
9
(
2008
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10003732851
Saved in:
13
Produktwerbung mit Prominenten : ist Kongruenz zwischen Testimonial und Marke erforderlich?
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10003330543
Saved in:
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