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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Marketingmanagement"
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Search: subject_exact:"Co-creation"
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Marketingmanagement
Customer integration
73
Kundenintegration
73
Betriebliche Wertschöpfung
39
Value creation
39
Beziehungsmarketing
37
Relationship marketing
37
Value co-creation
29
Lieferantenmanagement
28
Supplier relationship management
28
B-to-B-Marketing
20
Business-to-business marketing
20
Customer value
17
Innovation
17
Kundenwert
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Co-creation
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Innovation management
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Innovationsmanagement
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Service-Dominant Logic
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Consumer behaviour
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Social Web
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Social web
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Inter-firm cooperation
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Marketing management
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Bundling strategy
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Leistungsbündel
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Resource-based view
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Ressourcenorientierter Ansatz
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Brand management
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Agnihotri, Raj
1
Benson-Rea, Maureen
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Du, Mingfei
1
Dubinsky, Alan J.
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Falk, Tomas
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Gopalakrishna, Srinath
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Jiang, Yanxin
1
Lawrence, Justin M.
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Li, Shuyang
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Luoma, Jukka
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Malthouse, Edward C.
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Nguyen, Thuy D.
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Odlin, Denis
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Paswan, Audhesh
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Peng, Guochao
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Shabbir, Rizwan
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Sihvonen, Antti
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Xing, Fei
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Zhang, Bingqian
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
7
The journal of business & industrial marketing
6
Journal of retailing and consumer services
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
European journal of marketing : EJM
3
Handbook of research on customer engagement
3
International journal of innovation management
3
Springer eBook Collection
3
Strategic market creation : a new perspective on marketing and innovation management
3
Business horizons
2
International journal of hospitality management
2
Journal of business-to-business marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of retailing
2
Journal of service management
2
Management decision : MD
2
Management research review
2
Marketing intelligence & planning
2
AIUB business and economics working paper series
1
Administrative Sciences : open access journal
1
Analyzing the strategic role of social networking in firm growth and productivity
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Berichte aus der Betriebswirtschaft
1
Branding and sustainable competitive advantage : building virtual presence
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
CESifo working papers
1
California management review
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Corporate reputation review : an international journal
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
E-retailing challenges and opportunities in the global marketplace
1
EBL-Schweitzer
1
Engaging consumers through branded entertainment and convergent media
1
European journal of marketing
1
European management journal
1
European research studies
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ECONIS (ZBW)
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1
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
2
Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
Saved in:
3
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
4
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Saved in:
5
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
6
Allocation of salespeople's resources for generating new sales opportunities across four types of customers
Nguyen, Thuy D.
;
Paswan, Audhesh
;
Dubinsky, Alan J.
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 114-131
Persistent link: https://www.econbiz.de/10011822140
Saved in:
7
Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Du, Mingfei
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
Saved in:
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