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~subject:"Marketing management"
~subject:"KMU"
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Marketing management
KMU
Competitive advantage
31
Wettbewerbsvorteil
31
Marketingmanagement
17
Strategic management
7
Strategisches Management
7
Resource-based view
6
Ressourcenorientierter Ansatz
6
Firm performance
4
Market entry
4
Markteintritt
4
Unternehmenserfolg
4
Brand image
3
Dynamic capabilities
3
Dynamische Kompetenzen
3
Markenimage
3
SME
3
competitive advantage
3
Business network
2
Diversification
2
Diversifikation
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Führungskräfte
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Industrie
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Internationales Marketing
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value co-creation
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Journal of strategic marketing
Journal of business research : JBR
28
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
International journal of globalisation and small business : IJGSB
8
International journal of innovation management
8
The journal of business & industrial marketing
8
International journal of entrepreneurship and small business
7
International marketing review
7
Journal of the Academy of Marketing Science
7
Cogent business & management
6
Competitive advantage in SMEs : organising for innovation and change
6
International journal of business and globalisation : IJBG
6
Journal of open innovation : technology, market, and complexity
6
Business strategy and the environment
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of small business and enterprise development
5
SpringerLink / Bücher
5
Technological forecasting & social change : an international journal
5
The international journal of entrepreneurship and innovation
5
World review of entrepreneurship, management and sustainable development
5
Asia Pacific journal of marketing and logistics
4
Economies : open access journal
4
Journal for global business advancement : JGBA
4
Journal of innovation & knowledge : JIK
4
Journal of international marketing
4
Journal of marketing management : MM
4
Management und Controlling im Mittelstand
4
Schriften zu Marketing und Management
4
The international journal of productivity and performance management
4
AMS review : official publication of the Academy of Marketing Science
3
Academic journal of economic studies
3
Amfiteatru economic : an economic and business research periodical
3
Competitiveness review : an international business journal incorporating Journal of global competitiveness
3
Entrepreneurial business and economics review : EBER
3
Entrepreneurship marketing : principles and practice of SME marketing
3
European journal of international management : EJIM
3
Global business and finance review
3
Global business and organizational excellence : a review of research & best practices
3
Harvard-Business-Manager : das Wissen der Besten
3
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1
Strategic flexibility in small firms
Sen, Sandipan
;
Savitskie, Katrina
;
Mahto, Raj V.
; …
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1053-1070
Persistent link: https://www.econbiz.de/10014305070
Saved in:
2
Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
D'Souza, Clare M.
;
Taghian, Mehdi
- In:
Journal of strategic marketing
26
(
2018
)
7
,
pp. 568-582
Persistent link: https://www.econbiz.de/10011976362
Saved in:
3
Anatomy of competitive advantage : towards a contingency theory of entrepreneurial marketing
Whalen, Peter
;
Uslay, Can
;
Pascal, Vincent J.
;
Omura, Glenn
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011580495
Saved in:
4
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
5
The effect of marketing focus, innovation and learning organization on the building of competitive advantages : empirical evidence from ISO 9000 certified companies
Lertpachin, Chaiyutha
;
Wingwon, Boonthawan
; …
- In:
Journal of strategic marketing
21
(
2013
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10009776275
Saved in:
6
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes
O'Cass, Aron
;
Sok, Phyra
- In:
Journal of strategic marketing
20
(
2012
)
4
,
pp. 345-363
Persistent link: https://www.econbiz.de/10009577753
Saved in:
7
Leadership teams rediscover market analysis in seeking competitive advantage and growth during economic uncertainty
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009510634
Saved in:
8
Not complacent but scared : another look at the causes of strategic inertia among successful firms from a regulatory focus perspective
Rusetski, Alexander
;
Lim, Lewis K. S.
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 501-516
Persistent link: https://www.econbiz.de/10009657849
Saved in:
9
Competitive positioning strenght : market measurement
Burke, Sandra J.
- In:
Journal of strategic marketing
19
(
2011
)
5
,
pp. 421-428
Persistent link: https://www.econbiz.de/10009314488
Saved in:
10
Impact of market entrant characteristics on incumbent reactions to market entry
Karakaya, Fahri
;
Yannopoulos, Peter
- In:
Journal of strategic marketing
19
(
2011
)
2
,
pp. 171-185
Persistent link: https://www.econbiz.de/10009154931
Saved in:
11
Marketing in a recession : retrench or invest?
O'Malley, Lisa
;
Story, Vicky
;
O'Sullivan, Vicky
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 285-310
Persistent link: https://www.econbiz.de/10009236492
Saved in:
12
Competitive reaction to the introduction of a new product : an exploratory market signalling study
Otero-Neira, Carmen
;
Varela, José
;
Garcia, Teresa
- In:
Journal of strategic marketing
18
(
2010
)
5
,
pp. 379-394
Persistent link: https://www.econbiz.de/10008698541
Saved in:
13
Market based organisational learning, dynamic, and substantive capabilities : an integrative framework
Ali, Sadaqat
;
Peters, Linda D.
;
He, Hong-wei
;
Lettice, Fiona
- In:
Journal of strategic marketing
18
(
2010
)
5
,
pp. 363-377
Persistent link: https://www.econbiz.de/10008698550
Saved in:
14
Programmatic, programmatically non-programmatic and beyond : reflections on the role of collaboration, serendipity and strategic windows in my research pursuits
Varadarajan, Rajan
- In:
Journal of strategic marketing
18
(
2010
)
2
,
pp. 89-102
Persistent link: https://www.econbiz.de/10003978342
Saved in:
15
Marketing power and CMO power : could market orientation break the link? : an exploratory case study
Lamberti, Lucio
;
Noci, Giuliano
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 327-343
Persistent link: https://www.econbiz.de/10003916807
Saved in:
16
Competitive advantage with new product development : implications for life cycle theory
Nadeau, John
;
Casselman, R. Mitch
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
Saved in:
17
Impact of marketing model application and competitve intelligence utilization on strategic response capability
Heinrichs, John H.
;
Lim, Jeen-su
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10003759904
Saved in:
18
An integrative framework of pre-emption strategies
Lee, Khai Sheang
;
Ng, Irene
- In:
Journal of strategic marketing
15
(
2007
)
4
,
pp. 327-348
Persistent link: https://www.econbiz.de/10003629987
Saved in:
19
Market orientation of service networks : direct and indirect effects on sustained competitive advantage
Evanschitzky, Heiner
- In:
Journal of strategic marketing
15
(
2007
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10003629993
Saved in:
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