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person:"Reijmersdal, Eva A. van"
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Computerspiel
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Advertising
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Reijmersdal, Eva A. van
Castronova, Edward
20
Ward, Michael R.
14
Storz, Cornelia
10
Sreejesh, S.
9
Claussen, Jörg
8
Kretschmer, Tobias
8
Teipen, Christina
8
Cox, Joe
7
Engelstätter, Benjamin
7
Müller-Lietzkow, Jörg
7
Terlutter, Ralf
7
Vashisht, Devika
7
Wagner, Gert G.
7
Zackariasson, Peter
7
Aguzzoni, Luca
6
Argentesi, Elena
6
Bell, Mark W.
6
Breuer, Markus
6
Buccirossi, Paolo
6
Ciari, Lorenzo
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Duso, Tomaso
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Dwivedi, Yogesh Kumar
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Dwyer, Brendan
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Harviainen, J. Tuomas
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Hernandez, Monica D.
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Kolb, Albert
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Oechssler, Joerg
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Pabilonia, Sabrina Wulff
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Pavenkov, Oleg
6
Pelsmacker, Patrick de
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Rubtcova, Mariia
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Scholz, Tobias M.
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Waiguny, Martin K. J.
6
Buijzen, Moniek
5
Cauberghe, Verolien
5
Dürsch, Peter
5
Franses, Philip Hans
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Ghosh, Tathagata
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International journal of advertising : the review of marketing communications
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
7
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
3
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
6
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
7
Brand prominence in advergames : effects on children's explicit and implicit memory
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Current insights and future trends : [extended versions …
,
(pp. 321-329)
.
2012
Persistent link: https://www.econbiz.de/10009748089
Saved in:
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